Customer Journey Finance Marketing Strategy Product Marketing 
Litmus
OCTOBER 26, 2022
Blake Miller (Senior Director, Product Marketing, Salesforce Marketing Cloud ) teaches us how to use email to create personlized moments across the entire customer journey. It provides the foundation for personalization , is an efficient tool for testing , and adds value to all other channels.
Duct Tape Marketing
NOVEMBER 9, 2022
One of the challenges I find is that you can say the word strategy to people until you're blue in the face and they don't really know what it means. And in fact, the part of the challenge is that if you Google the term marketing strategy, you will find a list of blog posts that basically 15 tactics will be listed.
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Buffer Marketing
OCTOBER 2, 2023
Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. Our growth strategy was search engine optimization (SEO), and we committed to it in all senses of the word.
Exposure Ninja
FEBRUARY 6, 2023
Happy new… marketing strategy? Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! Juggling long-term and short-term growth and marketing goals are hard enough when it’s not an exact science. You might feel a little extra pressure.
Martech
SEPTEMBER 24, 2021
This next wave is often referred to as ‘business agility’ where we transform old ways of working across software, human resources, finance, and of course, marketing. The average response rate on a campaign and the US is around 1%, which means that 99% of the time the things we put out there in the market are getting ignored.”.
Base.ai
AUGUST 3, 2020
How did the customer advocacy program come about? When I started at UiPath I was supporting customer success in product marketing. We saw that there was a common problem for our post-sale customers. We wanted to convey to customers that these days, the way people consume content is changing.
Unbounce
MARCH 12, 2024
But that’s okay—peeking at your competitors can provide insights that can be helpful to you, just like this: Check out competitor websites to understand their offerings, marketing strategies, and customer feedback. This insight can help you differentiate your product. What are they doing well? Where do they fall short?
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