Pam Didner

JULY 2, 2019

The original plan was that Jeff would take Harriet under his wing and train her, teaching her the ins and outs of marketing, especially product marketing. Since Tom has no sales and marketing experience, he relies on Harriet to help him understand the product marketing landscape which Harriet is ramping up herself.

Finance 79

Finance Marketing Marketers Traditional Marketing 79

CXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. A way to do this is by making your story become a strategy. Smaller brands have fewer users, but they’re also less loyal.

Law 78

Law Transform Marketing Marketers 78

Duct Tape Marketing

NOVEMBER 9, 2022

One of the challenges I find is that you can say the word strategy to people until you're blue in the face and they don't really know what it means. And in fact, the part of the challenge is that if you Google the term marketing strategy, you will find a list of blog posts that basically 15 tactics will be listed.

Real Estate 73

Real Estate Price Marketing Marketers 73

Litmus

OCTOBER 26, 2022

Email makes all of your marketing better. Blake Miller (Senior Director, Product Marketing, Salesforce Marketing Cloud ) teaches us how to use email to create personlized moments across the entire customer journey. — Litmus (@litmusapp) October 26, 2022. Let’s Take it Personal.

CRM 94

CRM Email Marketing Finance CMO 94

Hubspot Marketing

FEBRUARY 5, 2024

Before delving into the strategies and examples, let’s discuss tips for solving your most fundamental marketing challenge — building a product customers love. With this data, you can iterate on your product and experience until you have something customers love, not just like.

Marketing 105

Marketing Marketers User-Generated Influencer Marketing 105

Hubspot Marketing

AUGUST 21, 2023

Be sure to highlight your value proposition, market opportunity, and growth potential. For example, emphasize finances and return on investment for venture capitalists. Market Opportunity This is where you'll detail the opportunity in the market. Outline strategies for specific marketing segments.

Price 98

Price Finance Marketing Strategy Product 98

Martech

SEPTEMBER 24, 2021

This next wave is often referred to as ‘business agility’ where we transform old ways of working across software, human resources, finance, and of course, marketing. The average response rate on a campaign and the US is around 1%, which means that 99% of the time the things we put out there in the market are getting ignored.”.

Transform 91

Transform Finance Energy Customer Journey 91

Buffer Marketing

OCTOBER 2, 2023

Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. I actually spent $25,000 to buy 500 copies of his book to get access to a two-day mastermind at his house.)

Price 114

Price Transform Customer Journey Finance 114

Exposure Ninja

FEBRUARY 6, 2023

Happy new… marketing strategy? Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! Juggling long-term and short-term growth and marketing goals are hard enough when it’s not an exact science. Do you have a marketing team to work with?

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Hootsuite

AUGUST 6, 2021

Right now, the average salary for a senior social media manager is only $81,000 USD —compared to $142,000 USD for senior email marketing managers and $146,000 USD for senior product marketing managers, according to Glassdoor. Suppose your product marketing team is promoting a new feature. Yeah, we thought so.

Management 130

Management Marketing Marketers Key Performance Indicator 130

Unbounce

MARCH 12, 2024

But that’s okay—peeking at your competitors can provide insights that can be helpful to you, just like this: Check out competitor websites to understand their offerings, marketing strategies, and customer feedback. This insight can help you differentiate your product. What are they doing well? Where do they fall short?

Product 59

Product eCommerce eBook Shipping 59

Base.ai

AUGUST 3, 2020

When I started at UiPath I was supporting customer success in product marketing. We also have specific content for industries such as finance, healthcare, or insurance that speaks to the specific pain points of those organizations. . Our marketing strategy is about building a customer relationship.

Customer 52

Customer Transform Customer Journey Finance 52

Adobe Experience Cloud Blog

JANUARY 12, 2010

Her thoughts on organization and how marketing can earn credibility and "go toe-to-toe" with sales leadership are definitely worth reading. How did you get into B2B marketing? I got into marketing quite by accident. After I graduated with my Masters in Finance I joined PriceWaterhouse’s consulting group. Field marketing.

Thought Leadership 88

Thought Leadership Finance Marketing Marketers 88