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Role of artificial intelligence in marketing

Sprout Social

As marketers, this is an essential advantage. AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. How is artificial intelligence used in marketing? Here is a closer look.

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Enterprise marketing: Strategies, challenges, and success stories

Use Insider

Lastly, large enterprises typically offer a wider range of products or services that cater to various market segments. This requires more intricate strategies to effectively communicate the benefits and features of each product line to the right audiences. Push notifications, chatbots, and much more.

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65 ChatGPT Prompts for Marketing to Make Work Easier

Hootsuite

Have you been using ChatGPT prompts for marketing? ChatGPT helps marketers brainstorm ideas faster, make decisions quicker, and increase productivity within their day-to-day workflow. That’s why we’ve compiled a list of the best ChatGPT prompts for marketers. If not, now is the time to start.

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How To Create an Effective Go-To-Market Strategy

Exposure Ninja

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. The main goal of a go-to-market strategy is to ensure a successful product launch and a successful lifespan for the product.

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How to Use Social Media Strategically in 2021

Duct Tape Marketing

Sales, lead generation, and customer support are not far behind because those are the things that we want to do the most, but I think you have to realize that there’s a place for social media today, and you just have to understand where that is. Is it to get a certain number of new clients, is it to launch into a new service area?

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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

Customers were mere hostages to the few companies that offered products and services in the past. However, today they are central to all market practices , especially as part of Content Marketing strategies. In fact, companies have been investing in personalized products and communication for decades.

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What Does a Demand Generation Manager Do? (And How to Become One)

CXL

Demand generation combines marketing tactics, strategies and programs to create awareness and drive interest in your products or services. But isn’t that the role of any marketer? The difference between a demand generation manager and a marketing manager is that demand generation is bigger than just marketing.