Customer Journey Marketing Automation Platform Product Thought Leadership 
Adobe Experience Cloud Blog
DECEMBER 27, 2016
Marketers across all industries such as consumer technology, higher education, and financial services can benefit from strategic holiday marketing throughout the year. Let’s take a look at six holiday campaigns that drive the customer journey and what you can learn from them: 1. Engagement.
Adobe Experience Cloud Blog
FEBRUARY 7, 2020
Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * But only about one-fourth of all B2B product companies and one-third of B2B s ervice companies can prove the impact of marketing activities on revenues. *.
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Adobe Experience Cloud Blog
NOVEMBER 10, 2016
What we’ve come to realize is that even though marketing has evolved significantly over time, the customer lifecycle model hasn’t evolved to reflect the same changes. The models we’ve seen have two things in common: The customer journey, usually represented either as a circle or a funnel, is sequential.
Martech
FEBRUARY 28, 2022
But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform.
Adobe Experience Cloud Blog
DECEMBER 18, 2018
The extended customer journey brings the opportunity to focus on in-the-moment research. Using microsurveys at different moments of the buyer’s journey lets us find out more about our prospects, personalize our campaigns , and convert leads into customers faster. Generating Leads with Microsurveys. Pain Points.
Adobe Experience Cloud Blog
JUNE 17, 2016
Show me a company with bad marketing practices, and I’ll show you key leads in their lead database that are missed, some never so much as receiving one email. Every move you make needs to be informed by the right data and insights, and you can do this using a marketing automation platform. Don’t “Let It Ride” with Lists.
Adobe Experience Cloud Blog
SEPTEMBER 14, 2015
This is reflective of the challenge for marketing luxury consumer products across the board, where customers are now on multiple channels such as social, web, mobile, and email. The best way to do this is by using a marketing automation platform. Engage in Linked Multi-Channel Marketing.
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