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Climbing the digital property ladder: Helping real estate brands move with the times

Econsultancy

Adaptability, multifunctional space and lifestyle choice are replacing kitchens and driveways as priorities for purchasers who are ‘moving with the times’ rather than on the lookout for ‘a home for life’ A full-scale re-evaluation of the selling and aftercare journey for digital marketers is gathering momentum.

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What Is Demand Generation? [FAQs]

Hubspot Marketing

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

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Mobile commerce: what it is and why you should care

Sprout Social

Social commerce: researching or buying products directly from social media or social media ads (see below). Livestream shopping : where customers make purchases through real-time streaming via Amazon, Facebook or Instagram. Instantly find new brands to buy from. A tap-friendly customer journey from start to finish.

Shoppers 101
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The Secret Sauce For Smarter Marketing Execution

Duct Tape Marketing

Clare is the President and CEO of Octain Growth Systems, the systems, process, and tools company that helps you take control of your marketing through smart execution. She’s also the author of a book — Smart Marketing Execution: How To Accelerate Profitability, Performance, And Productivity. Do we go after a new market?