article thumbnail

What Is Demand Generation? [FAQs]

Hubspot Marketing

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

article thumbnail

Mobile commerce: what it is and why you should care

Sprout Social

Either out of preference or necessity, embracing mobile commerce is crucial for the sake of expanding into new markets. A tap-friendly customer journey from start to finish. ” Brands are tasked with driving transactions with limited real estate. For smartphone shopping, the game is “less is more.”

Shoppers 103
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Secret Sauce For Smarter Marketing Execution

Duct Tape Marketing

Jay Baer (11:11): This is Jay Baer marketing and customer experience, author, advisor, and expert. Do we go after a new market? Clare Price (18:01): Well, I look at market expansion and I'll use an overused term and hopefully you'll forgive me. Yeah, I had to find a new niche. Do we just make more products?

article thumbnail

Climbing the digital property ladder: Helping real estate brands move with the times

Econsultancy

Adaptability, multifunctional space and lifestyle choice are replacing kitchens and driveways as priorities for purchasers who are ‘moving with the times’ rather than on the lookout for ‘a home for life’ A full-scale re-evaluation of the selling and aftercare journey for digital marketers is gathering momentum.

article thumbnail

Transcript of How Giving Back Can Create Business Success

Duct Tape Marketing

She’s a UK based property marketing coach to independent estate agents, we would call them in the US real estate agents. ” And I’m thinking “I need to go and read Duct Tape Marketing again. Business two is coaching for real estate agents. So, Sam, thanks for joining us.