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Account-Based Customer Marketing – How to Stop the Sales Drop with Stronger Existing Customer Growth

Marketing Insider Group

Sephora was treating its tech implementation consultants like the manufacturers’ line workers: reacting, not proactively strategizing. Our client, a JDA implementation firm, kept receiving a shortlist of 30 pain points needing coverage within six weeks to go-to-market causing our client to build for “wants”.

Customer 131
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The ROI of personalization: How investing in the right software today delivers big returns tomorrow

Use Insider

But by not investing in the right personalization software, brands are missing out on a huge opportunity to differentiate their brand, increase customer loyalty, and vastly improve revenue in the long run. This leads to a more engaging and personalized experience that can increase customer engagement, interaction, and loyalty.