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APRIL 6, 2023

What is market segmentation? Market segmentation is the process of dividing a larger market into smaller groups of consumers with similar characteristics, needs, or behaviors. This is what we mean by segmentation in marketing. Why is market segmentation important?

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Market Segmentation User-Generated Finance eCommerce 52

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APRIL 12, 2023

Complex omnichannel customer journeys ‘Customer journey’ refers to the path that takes a shopper from: Not knowing a product > Purchasing > Becoming a loyal customer It lays out all touchpoints that your customer may have with your brand before, during, and after the experience of that product.

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OCTOBER 7, 2023

By personalizing the on-site experience for different customer segments, the company boosted conversions on its home page by 5.8%. In doing so, the company recovered 40% of potentially lost revenue and increased its customer acquisition by 700% in as little as eight weeks. “We

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NOVEMBER 8, 2023

Personalizing customers’ experiences shows that you understand their preferences and interests. Higher customer loyalty, retention, and lifetime value (LTV). For more details on CDPs and their importance, check out our guide on how CDPs help marketing teams drive growth and efficiency. #2

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Personalized Marketing Customer Journey User-Generated Marketing 52