Use Insider

JANUARY 17, 2024

Strategy 1: Increase product discovery Gen-Z are used to TikTok, Reels, and Instagram Stories—and InStory is Insider’s answer to all three. Not only is acquiring new customers 5X more expensive than retaining old ones, but studies have shown that increasing customer loyalty by just 5% can lead to an increase in profits of over 25%.

Shoppers 52

Shoppers Gen Z eBook eCommerce 52

Use Insider

APRIL 12, 2023

Complex omnichannel customer journeys ‘Customer journey’ refers to the path that takes a shopper from: Not knowing a product > Purchasing > Becoming a loyal customer It lays out all touchpoints that your customer may have with your brand before, during, and after the experience of that product.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Power Digital Marketing

NOVEMBER 29, 2022

1 Meet customers’ needs (and wants). From customer loyalty to experience and service, customers are at the heart of every business. Businesses need to double-down on the customer-centric model. As a nod to one of the strategies listed above, BOPIS is a perfect example of the new world of retail shoppers.

Retail 52

Retail Gen Z Shoppers eCommerce 52

Spiralytics

APRIL 23, 2023

Social media influencers and celebrity endorsers are similar in that both help brands promote their products and services. So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. particularly using email to engage with customers.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Martech

JUNE 22, 2023

Always efficient in attracting new customers, right now, promotions are even more crucial for drawing a new crowd – but they need to be thought-out and smartly distributed. Again, the answer lies in customer loyalty. Will loyalty enter the metaverse? 64%), the U.K. (59%) What does it mean? How to deal with it?

Gen Z 101

Gen Z Customer loyalty Transform Shoppers 101

Econsultancy

DECEMBER 13, 2021

Seventy-eight percent of survey respondents said they have bought, or are open to buying, products promoted alongside the audio content they listen to. Customer Journey Mapping Best Practice Guide. 6 in 10 UK brands don’t rank customer satisfaction as a top priority for 2021.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Search Engine Land

JUNE 22, 2023

Always efficient in attracting new customers, right now, promotions are even more crucial for drawing a new crowd – but they need to be thought-out and smartly distributed. Again, the answer lies in customer loyalty. Will loyalty enter the metaverse? 64%), the U.K. (59%) What does it mean? How to deal with it?

Gen Z 67

Gen Z Customer loyalty Transform Shoppers 67