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Fashion Forward: Recession-proof CX to drive customer loyalty

Use Insider

Let’s walk through the key strategies and takeaways from the webinar to help you improve your customer loyalty and build a compelling customer journey that keeps them returning to your brand. Pre-size selection (using data from previous actions on the site to autofill a customer’s clothing sizes). Simple: Just ask.

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How to promote your Etsy shop: Tips, best practices, and examples

AWeber

The short answer is promotion. To stand out, you need to promote your shop actively. So, whether you are new to promoting an Etsy shop or you had some initiatives in the past, in this article, we’ll cover the what, why, and how of promoting an Etsy shop. Why do you need to promote your Etsy shop? Let’s dive in.

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Cyber Week’s sales success depends on a year-round consumer connection

Martech

And, it makes sense — brands stand to capture more business by stacking similar promotions to capitalize on Black Friday. shoppers broke records during Cyber Week, spending $70.8 Shoppers are trading the long lines of in-person shopping for browsing and buying from the comfort of their couches. This year alone, U.S.

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Martech failure? 50% say loyalty programs don’t offer much value

Martech

So why is there such a huge gap between customers’ expectations for those programs and what they get? Half of all US customers say loyalty programs don’t offer much value, according to a report from digital insights firm Incisiv and Punchh, a customer loyalty services provider. Make members feel special.

Shoppers 102
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How Georgia-Pacific uses retail media networks to reach customers

Search Engine Land

Shah offered his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs in a discussion with me. When shoppers are in the store, they want products that can fit in their shopping cart. The lifetime value of that shopper is much higher than acquiring a shopper for one purchase.

Retail 118
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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

Armed with an increasing amount of information from online and in-person opportunities, shoppers have indicated a willingness to wait for the best deal. November and December seemingly blur into one continuous period of shopping and promotions. Maintains brand consistency across all creative and audience-facing materials.

SEO 136
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How Georgia-Pacific connects with customers on retail media networks

Martech

In our discussion, Shah offers his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs. When shoppers are in the store, they want products that can fit in their shopping cart. The lifetime value of that shopper is much higher than acquiring a shopper for one purchase.

Retail 106