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Check out our new Ecommerce glossary of terms!

Rock Content

If they search for the term “apartment”, Google may present the website of a real estate company that has contracted this type of advertising. It stands for “ key performance indicator ”. It is the data of a potential customer. Those services offer ads according to the internet user’s behavior. Ad preview.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

CXL

Goals determine your key performance indicators (KPIs) , which inform the metrics to track. KPIs and digital marketing metrics are often used interchangeably because they both measure performance. On a product page, the customer is more likely to have a high purchase intent, meaning they’ll convert.