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Decoding corporate communications: Functions, goals and skills

Sprout Social

These audiences commonly include customers, prospects, employees and investors. An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. What is the function of corporate communication?

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Expert advice on delivering an omnichannel experience your customers will love

Use Insider

You can increase engagement and loyalty Omnichannel marketing boosts customer engagement by reaching audiences through preferred channels. This increased engagement leads to greater customer loyalty and positive long-term relationships.

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Barilla’s VP Data & Analytics: ‘at the end of the day, we want to get more people to enjoy our brilliant pasta’

Econsultancy

In the ‘purchase’ stage, digital shelf analytics could help with product optimisation – pricing, promotions, or ratings – while consumer engagement scoring could improve customer loyalty in the ‘loyalty expansion’ stage.

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Personalized marketing: What it is, benefits & real-life examples

Use Insider

Personalizing customers’ experiences shows that you understand their preferences and interests. Higher customer loyalty, retention, and lifetime value (LTV). Thanks to Architect, Slazenger’s team was able to engage shoppers with personalized messaging about products they’d shown interest in.

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Email Content Automation: What It Means and Why It’s Effective

Litmus

Products viewed by similar shoppers. Define and prioritize your marketing goals, metrics , and key performance indicators ( KPIs ). . Ultimately, dynamic content automation empowers teams to improve their email marketing performance and strategy without spending valuable time on manual tasks or committing costly errors.

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