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8 proven retention marketing strategies to boost customer loyalty

Use Insider

While acquisition marketing uses advertising, social media campaigns, and other promotions to attract new customers, retention marketing will rely on tactics like personalized marketing , loyalty programs, and top-notch customer service to keep existing customers on the hook.

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Streamline Growth for Your Shopify Store With Growmatik’s Shopify Integration

GrowMatik

Growmatik is a marketing automation platform that seamlessly integrates with Shopify stores. With its Shopify integration, you can sync your store data with Growmatik in real-time, enabling targeted marketing campaigns, personalized customer experiences, and data-driven business decisions.

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What does a marketing automation specialist do?

GrowMatik

The marketing automation specialist first defines an automation strategy according to the company goals. Then they should implement the strategy using the chosen marketing automation platform. Marketing decisions should be made from real world data and should be updated regularly. Lead management.

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Best eCommerce Personalization Software: Top 7 Tools in 2023

Use Insider

For instance, Adidas used our segmentation capabilities to show targeted promotional offers to different customer segments. To do so, they used Insider’s: AI-powered Smart Recommendations and push notifications to promote the right products to each customer, based on individual and segment-wide data.

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Personalized marketing: What it is, benefits & real-life examples

Use Insider

Personalizing customers’ experiences shows that you understand their preferences and interests. Higher customer loyalty, retention, and lifetime value (LTV). For a deeper look at Architect’s capabilities, check out our guide on the top marketing automation platforms across different categories.

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How to Use Surveys for B2B Lead Generation

Adobe Experience Cloud Blog

A marketing automation platform will allow you to track their activity to understand their buyer’s journey, but asking them directly doesn’t hurt either if you do it the right way. Innovative B2B marketers are using surveys as the perfect complement to lead forms. That’s where surveys come in.

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Guide Your Buyers Through the Customer Journey with Social Media

Adobe Experience Cloud Blog

Acknowledging positive feedback promotes a community of sharing and further engagement, and responding quickly and appropriately to negative feedback can increase customer loyalty and retention. In addition, you can integrate social referral capabilities into your campaigns through a marketing automation platform.