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The 8 Core Reports of the Growth Marketing Leader

The Marketing Operations Leader

Product/Customer Marketers : Individuals with deep customer empathy and strategic insight. Localization Specialists : Experts who understand cultural nuances in global marketing. Data Orchestrators : Those who connect proprietary data to AI systems effectively. Shorter sales cycles. Higher win rates. Higher LTV.

Transform 130
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Announcing 50 Rockstar Marketers that Made It to the Fearless 50

Adobe Experience Cloud Blog

A number of bright marketers are willing to get out of their comfort zone and take charge of their career development. At Adobe, we understand that it takes a lot of courage and passion to challenge the status quo and transform how you engage your audience. Abhishek Chandra , Marketing Ops Manager, WundermanMSC.

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Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing

Marketing Insider Group

But with our emphasis on 1:1 we tend to do a lot of bespoke activity for individual customers, and most of that activity does not rely on MarTech. Q: Eric, we have seen unprecedented change during a COVID19 global pandemic and everything from accelerated digital transformation, physical events moving to virtual and people working from home.

Transform 138
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How Booksy used DAM to organize their digital asset production

Martech

It’s really helped us to tie everything together and put everything in one place so it’s easy to find,” said Rebecca Baxter, Booksy’s global marketing coordinator, at The MarTech Conference. “So When Booksy is rolling out a new feature for its services, that’s something sales will want to take to Booksy customers.

Product 113