Martech
DECEMBER 21, 2022
Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.
Sprout Social
FEBRUARY 16, 2023
Managing social through down markets requires an additional layer of focus, rigor and empathy. Brands need to engage in that dialogue to effectively provide service to their customers.” Market shifts may tempt some to pump the brakes on brand marketing efforts, but that’s a risk you can’t afford to take.
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Martech
JANUARY 3, 2022
How does marketing operations fit in your organization? What do marketing operations professionals do? Why marketing operations teams devote most of their time to automation, and campaign management tools. How marketing operations teams are structured. Nearly 30% were Marketing Managers, followed by 13.8%
Base.ai
APRIL 19, 2023
So, first off, although it may be obvious to some, here’s an answer to a question I was kind of afraid to ask when I first entered the realm of customer marketing: What’s the difference between Upsell, Cross-Sell and Expansion? Expansion typically involves creating new products or services or entering new markets altogether.
Adobe Experience Cloud Blog
OCTOBER 25, 2018
Marketing in the Relationship Era. To put it simply, the Relationship Era describes businesses’ gradual shift to long-lasting relationships with prospects and customers. If anyone’s looking to help sales and marketing teams collaborate better, this could be the solution that gets everyone onto the same page.
Adobe Experience Cloud Blog
MARCH 24, 2016
For many companies, this is often your marketing automation systems, customer database/CRM and content management system (CMS). If customer marketing and referrals are important, you may need software to drive advocacy. This is an obvious point, but make sure you put energy and thought into this blueprint.
Litmus
MAY 4, 2021
As the voice of the business and champion of the customer, marketing should take a leading role in your company’s DEI initiatives. The pace of change in the marketplace continues to accelerate, making it the right time to transform your marketing organization and be ready for what’s next.
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