Base.ai

MAY 3, 2022

As Net Dollar Retention starts taking center stage as a top SaaS metric, it’s time for marketing leaders to ask themselves: What’s the role of marketing post-sale? With the Customer Marketing Manager role rising in popularity, it’s time to start thinking strategically about how we market post-sale.

Customer Marketing 52

Customer Marketing Customer Transform Marketing 52

Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. Bonus: Customize our free, professionally designed resume templates to land your dream social media job today. Download them now.

Management 136

Management Copywriting Real Estate Logistics 136

Martech

MAY 18, 2022

This means centralizing content files in a digital asset management (DAM) tool , able to be deployed in different combinations, depending on the channel or customer. Read next: What is digital asset management? For DAM librarians today, managing metadata can already be a challenge,” said Tant. “My Personalization.

Management 88

Management Digital Marketing Branding Transform 88

Base.ai

MAY 3, 2022

Forrester dubbed 2022 “The Year of the Customer Marketer”—and LinkedIn declared customer marketing one of the top-growing careers of the year. It’s no wonder that with the rise in Customer Marketing comes the introduction of conferences geared specifically toward Customer Marketers.

Customer Marketing 52

Customer Marketing Customer Transform Price 52

Sprout Social

FEBRUARY 16, 2023

Managing social through down markets requires an additional layer of focus, rigor and empathy. Brands need to engage in that dialogue to effectively provide service to their customers.” Market shifts may tempt some to pump the brakes on brand marketing efforts, but that’s a risk you can’t afford to take.

Management 109

Management CMO Marketing Marketers 109

Marketing Insider Group

JULY 1, 2020

Account-Based Enablement Protects At-Risk Fortune 25 Accounts Like P&G… P&G (a long-time client of a regional 3PL located in Green Bay, WI that specializes in DC management, WMS & TMS) was a customer that our client looked to grow. How to Move Forward with an Account-Based Customer Marketing Program.

Customer 121

Customer Customer Marketing Food Retail 121

Base.ai

MAY 3, 2023

Part 1: Managed or Self-serve References ? We had a super-productive reference management roundtable session with some super-productive practitioners, and we want to share some of the great things that were discussed. Q: One of the toughest challenges of Reference Management is the need to work with teams.

Management 52

Management Communications Customer Education 52

SMEI

JANUARY 12, 2024

Graduate Group at TDTU Ton Duc Thang University, together with SMEI Vietnam, would like to thank the guests, organizers, and students for contributing to the success of the Course 22 SCPS TM and SCPM TM International Certificate Award Ceremony, the high quality program, majoring in marketing at Ton Duc Thang University.

Marketing 221

Marketing Marketers Management Market Research 221

Adobe Experience Cloud Blog

JUNE 6, 2011

As more and more data feeds in from prospects and current customers, marketers need to ensure the lead data they have is quality. In 2011, a rapidly growing number of companies are launching lead generation management systems to help them filter and maintain consistent, error-free data that will boost their lead generation campaigns.

Management 122

Management Marketing Mix Social Media Marketing Digital Marketing 122

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Such insights will help you identify new areas in marketing where you can focus your budget or refine existing ones.

Social Media Marketing 127

Social Media Marketing Marketing Marketers Influencer Marketing 127

Martech

JANUARY 22, 2024

In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot. Custom marketing technology-related personas The No. 1 challenge for marketers who are new to generative AI is crafting great prompts. Keep reading for the full scoop.

Transform 103

Transform CMO User-Generated Management 103

Base.ai

MARCH 14, 2023

As Customer Marketing evolves from a primarily advocacy-driven to a business-driven practice, References are taking center stage. For most Customer Marketers tasked with creating (or reviving as is often the case), a Reference program, the biggest challenge will be to redefine the way we work with teams across the company.

Customer 52

Customer Customer Marketing Management Place 52

Martech

JANUARY 3, 2022

How does marketing operations fit in your organization? What do marketing operations professionals do? Why marketing operations teams devote most of their time to automation, and campaign management tools. How marketing operations teams are structured. Nearly 30% were Marketing Managers, followed by 13.8%

Transform 115

Transform Marketing Automation Platform CMO Marketing 115

Base.ai

MARCH 2, 2023

Note: This article was originally published by Base Customer Marketing Development Manager Mikhael Gustin on his Linkedin profile. Let’s talk about customer marketers getting buy-in to thus, buy. Customer programs have a TON of tangible and intangible benefits to offer to both your customer and your company.

CRM 52

CRM Customer Marketing Price Customer 52

Base.ai

AUGUST 1, 2023

” As the Principal Marketing Manager of Offline Community and Advocacy at HubSpot, Christina Garnett clearly knows her stuff, and her presentation titled “Unlocking the Power of AI: Building a Symbiotic Relationship between Advocacy and Community for Customer Marketing Success” was a delightful follow-up to MK’s talk.

Customer Marketing 52

Customer Marketing Customer Management Branding 52

Martech

AUGUST 15, 2023

followers) Ben Bloom With almost six years under his belt at Gartner, Ben has recently focused on innovative approaches to customer data collection and management based on the firm’s so-called “Maverick” research. His interests range from fintech through digital transformation and customer experience with a focus on CDPs.

Transform 91

Transform Thought Leadership Health Analytics 91

Sprout Social

NOVEMBER 27, 2023

Whether it’s about new social media tools or exploring effective customer marketing strategies, these interactions give Arb members a fresh perspective on a number of important topics. As community managers and leaders, we must create rituals that hopefully instill that habit.

Social Media Marketing 81

Social Media Marketing Place Management Communications 81

Adobe Experience Cloud Blog

APRIL 6, 2018

In a breakout session, Addy Clark, Director of Customer Marketing at FinancialForce, shared how an advocacy software advanced her career. Kelsie Swensen, a marketing manager at Egencia, attested to how one particular software made her look like a rock star internally. Promote Your Product by Promoting Your Customers.

Promotion 134

Promotion Product Customer Thought Leadership 134

Martech

DECEMBER 28, 2023

Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs). These integrations typically involve data management capabilities.

CRM 96

CRM eCommerce User-Generated Shoppers 96

Base.ai

JANUARY 4, 2023

We get asked a lot about the connection between Customer Marketing and Customer-Led Growth, and the answer is sweet and simple: it’s engagement. Achieving stronger, longer, and broader engagements with our customers and our peers is an evolutionary skill that the B2B industry is still developing.

Customer Marketing 52

Customer Marketing Customer Communications Management 52

Base.ai

JUNE 7, 2023

Recognizing the significance of CLG, Base has undertaken an inaugural annual survey to gauge the state of Customer Marketing and CLG adoption. Dedicated to fueling the evolution of CLG, the report delves into critical questions: How are organizations planning to advance their Customer Marketing and CLG initiatives internally?

Customer 52

Customer Transform Customer Journey Education 52

Adobe Experience Cloud Blog

OCTOBER 23, 2019

However, we managed to narrow down the list to the top 50 by picking the boldest and most fearless marketers that overcame the toughest business challenges. Abhishek Chandra , Marketing Ops Manager, WundermanMSC. Adele Miller , Global Marketing Automation Manager, IFS. Ajay Sarpal , Consultant.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Scoop.it!

MARCH 7, 2024

Content creators and businesses utilizing social media management tools to reach a broader audience. A winning customer marketing funnel starts with your audience understanding the message you’re trying to pass. Older people with less tech expertise. People interacting with content in bright sunlight or at night.

Management 90

Management SEO Content Marketing Customer Marketing 90

Sprout Social

MAY 25, 2022

Even though leaders generally know this, only 17% of candidates say their manager facilitates the process of applying for internal jobs. Take social media managers, for example. Their ability to inform your content, demand gen, product marketing or pricing strategies is unmatched because social is the center of everything.

CMO 92

CMO Social Media Marketing Management Price 92

Martech

MARCH 19, 2024

“Customer expectations will continue to grow year-over-year. How do we as marketers meet those expectations and set our brands apart?” ” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. Understanding the customer.

Customer 95

Customer Analytics CRM Product 95

Litmus

MARCH 29, 2021

Kathleen was my first manager out of college. Tanya Littlefield , Director of Customer Marketing. Bert Lamb, Engineering Manager. Nichole Robbins has been my manager for almost 3 years now. We workshopped so many ideas and even though she was my manager, she was the best teammate to work with each day.

Finance 88

Finance Email Marketing Management Content Marketing 88

Base.ai

APRIL 19, 2023

So, first off, although it may be obvious to some, here’s an answer to a question I was kind of afraid to ask when I first entered the realm of customer marketing: What’s the difference between Upsell, Cross-Sell and Expansion? By doing so, the company can increase its customer base and revenue streams.

Customer Journey 52

Customer Journey Customer loyalty Customer Marketing CRM 52

OnPassive Marketing

APRIL 29, 2022

One of the most important aspects of marketing your brand is building relationships with your customers. The goal of marketing automation software is to help you manage customer contacts like emails, social media posts, and more. What a re t he b enefits o f m arketing a utomation.

Customer 90

Customer Branding Social Media Marketing CRM 90

Martech

AUGUST 12, 2021

They went with Popwallet, a mobile wallet marketing platform that provides a range of customer experience management tools integrated through Apple Wallet and Google Pay. David’s Bridal customers can download coupons, schedule consultations, and earn free gifts. Why we care.

Transform 104

Transform CMO Customer Acquisition Retail 104

Martech

JANUARY 31, 2022

Email marketing can cause inbox fatigue.” noted Alex Cash, director of strategy at OneTrust PreferenceChoice, which offers a consent and preference management platform. “As As people have become flooded with marketing emails over the past few years, they become irritated and sometimes ignore inboxes altogether. Harrison said. “In

Transform 89

Transform B2C Law Customer loyalty 89

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. Didn’t make the live webinar? We recorded the whole thing.

CRM 80

CRM Customer Journey Management Email Marketing 80

Litmus

NOVEMBER 12, 2021

In this webinar, Jess Materna, Director of Product Marketing at Litmus, and Shannon Howard, Customer Marketing Manager at Litmus, share how the latest updates help you stay on top of changes to the email landscape. Didn’t make the live webinar? We recorded the whole thing.

Product 84

Product Product Marketing Management Customer Marketing 84

Adobe Experience Cloud Blog

MARCH 30, 2018

Customer success marketing, similar to WOMM, is sometimes referred to as customer marketing , retention marketing, or advocate marketing. Customer success marketing is the intersection of product, marketing, and customer success teams.

Customer 134

Customer Transform Thought Leadership Health 134

Duct Tape Marketing

SEPTEMBER 24, 2020

Owning marketing is when you hire a marketing person internally to handle routine things like writing content for your blog, creating social posts, getting reviews for your business, managing your communities, public relations, working on referral programs, and more depending on your industry. There’s a time and place for both.

Marketing 98

Marketing Marketers Management Place 98

Base.ai

MAY 12, 2022

My goal was marked complete. Enter the Era of Customer-led Growth My company recently hired a Customer Marketer to build out an advocacy program. She has been tasked with identifying and recruiting advocacy candidates to a champions program that will listen to and reward customers for their input.

Transform 59

Transform Customer User-Generated Customer Marketing 59

Set Up

OCTOBER 4, 2022

Surprisingly, although a COVID world led to a more digital landscape, marketers are spending an equal amount on both online and offline channels - prioritizing a multichannel, hybrid experience based on the consumer’s behavior. As you’re determining your marketing budget, outline your goals for the year.

CMO 52

CMO Health Marketing Marketers 52

OnPassive Marketing

APRIL 18, 2022

Example – Facebook Pixel Activity Monitor that helps to track and manage Facebook ads on your website. This tool allows you to manage all of your social media accounts from one place. This information will help you improve your marketing strategy and increase your social media conversions. Hosted Calls. Leaderboard.

CRM 58

CRM Analytics Advertising Advertisers 58