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The complete guide to chatbots for marketing

Sprout Social

For example, social media demographics show Gen Z and Millennials made a shift from using to Instagram and make up two-thirds of Instagram users. Build out your chatbot content strategy The next step is to figure out what content you want customers to engage with throughout the chatbot interaction.

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The ROI of personalization: How investing in the right software today delivers big returns tomorrow

Use Insider

From personalized email campaigns to customized product recommendations, personalization has become a vital aspect of modern marketing. 70% of millennials are frustrated with brands sending irrelevant emails. “10X ROI achieved with Insider’s Customer Data Experience Platform.