Adobe Experience Cloud Blog

APRIL 25, 2014

Be honest: between Excel, Google Calendars, your marketing automation platform, and good old fashioned whiteboards, how many “calendars” does your company currently consult? Does your demand generation team use one to map out email sends, while your customer marketing emails get mapped out on another? Modern Marketing'

Marketing Automation Platform 132

Marketing Automation Platform eBook Thought Leadership Fashion 132

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Management 103

Management Key Performance Indicator Marketers Marketing 103

Sprout Social

FEBRUARY 16, 2023

Brands need to engage in that dialogue to effectively provide service to their customers.” Market shifts may tempt some to pump the brakes on brand marketing efforts, but that’s a risk you can’t afford to take. The issue is that most teams want more funds to do what’s in their current plan.” “To

Management 130

Management CMO Marketers Marketing 130

Marketing Insider Group

SEPTEMBER 15, 2010

While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. They are: Customers: something that is missing from many social media plans is the focus on customers. Welcome to Social Media ROI.

Whitepaper 85

Whitepaper Telemarketing Customer loyalty Social Media Marketing 85

Content Marketing Institute

FEBRUARY 20, 2018

While your company should certainly have a content strategy – a strategic plan for all its content usage across the enterprise – content marketers benefit from having a strategic road map that focuses exclusively on using content to attract, acquire, and engage prospects and customers. Click To Tweet.

Marketing Strategy 111

Marketing Strategy Content Marketing Marketers Marketing 111

Marketing Insider Group

MAY 31, 2012

Marketing planning should start with the buyer journey! Focus on the Customer: I was so happy Meg Heuer (@ megheuer ) closed the summit with this key point. buyer journey is at the center of the new marketing ecosystem #sds12. content is the currency of marketing says @ jneeson and @ MarilynReap #sds12.

Inbound Marketing 81

Inbound Marketing Education Thought Leadership B2C 81