Customer Marketing Millennials New Technology Place 
Martech
MAY 13, 2022
This is a mobile marketing tactic that uses beacons—small devices that transmit Bluetooth signals—to trigger ads, content, or alerts on a user’s smartphone. Beacons are physical gadgets tucked in unobtrusive places (e.g, As such, it’s primarily marketers who use the tools involved with running mobile campaigns.
Adobe Experience Cloud Blog
OCTOBER 1, 2013
This is especially true for the Millennials (aka Gen Y). At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. It’s easy to lose sight of mobile’s larger strategic role in our engagement with prospects and customers. Mobile is at that inflection point.
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