article thumbnail

Why we care about mobile marketing: A guide for marketers

Martech

As such, it’s primarily marketers who use the tools involved with running mobile campaigns. This is a relatively new technology that’s been gaining traction in the last few years as mobile devices become more widespread. voice assistants for scheduling appointments, retail apps for curbside pickup at physical stores, etc.).

Transform 117
article thumbnail

Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing

Adobe Experience Cloud Blog

This is especially true for the Millennials (aka Gen Y). At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. It’s easy to lose sight of mobile’s larger strategic role in our engagement with prospects and customers. Mobile is at that inflection point.

article thumbnail

Should Marketing Take On Culture and Employee Engagement

Marketing Insider Group

No department understands the need for change like marketing does. We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Marketing has already gone through the ring of fire.

Gen Z 144