Customer Customer Acquisition Customer Marketing Thought Leadership 
Adobe Experience Cloud Blog
FEBRUARY 9, 2018
Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Proactive affiliate recruiting strategies rely on standard customer acquisition tactics.
Adobe Experience Cloud Blog
JUNE 17, 2013
Every business wrestles with the same challenge: how to increase revenue (or users / customers) most efficiently. As depicted in the graph below, businesses think about how they can most efficiently increase their conversion percentage from prospects to customers and from customers to promoters / upsells. How many more webinars?
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Adobe Experience Cloud Blog
AUGUST 2, 2016
That advantage is crystal-clear when it comes to building a growth-oriented marketing strategy around existing customers. Enterprises should be laser-focused on customer base marketing because: Customer retention is key to market share. Happy customers are the shortcut to trust.
Adobe Experience Cloud Blog
FEBRUARY 23, 2016
We’re talking about customers. The moment a buyer becomes your customer is considered a micro-launch. Your customer begins an individual mission, pursuing a specific goal with your product. Focus on launching customers, not campaigns. The customer launch happens after the sale. Start with a “Welcome” email.
Adobe Experience Cloud Blog
NOVEMBER 22, 2008
I was working for IBM, who had purchased my third company, when they initiated a compensation plan for senior management based on the company's customer satisfaction scores. Secondly, customer satisfaction is a backwards-looking measure, and gave me no help in managing my small slice of that very big business.
Adobe Experience Cloud Blog
NOVEMBER 22, 2008
I was working for IBM, who had purchased my third company, when they initiated a compensation plan for senior management based on the company's customer satisfaction scores. Secondly, customer satisfaction is a backwards-looking measure, and gave me no help in managing my small slice of that very big business.
Adobe Experience Cloud Blog
OCTOBER 1, 2014
But as we explore in our new ebook, Improve Customer Acquisition with an Engagement Strategy , there’s no point spending on new customers when – for a fraction of the budget – you could be focusing on customers you’ve already earned. The ROI of Engaging Customers. A Winning Customer Marketing Strategy.
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