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Personalized marketing: What it is, benefits & real-life examples

Use Insider

What is personalized marketing ? Personalized marketing (sometimes called one-to-one marketing or individual marketing) is a strategy designed to tailor the entire brand experience of visitors and customers to their needs, interests, and preferences. Maximized marketing efforts and budget.

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8 proven retention marketing strategies to boost customer loyalty

Use Insider

What is retention marketing? Retention marketing is a strategy focused on engaging existing customers to maintain their loyalty, encourage repeat purchases, and increase customer retention. It’s a broad term for all of the activities your business undertakes to keep your existing customers and make them more profitable.

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How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

Martech

Using email to build strong customer relationships. When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. Using technology to strengthen offline customer relationships.

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How marketing automation empowers your team, and whole org

Sprout Social

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

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AI Marketing Assistants: How Virtual Assistants Are Changing The Game

Rock Content

Welcome to a world where AI virtual assistants like ChatGPT are ready to serve customers 24/7. From automating routine tasks to delivering personalized marketing experiences, virtual assistants are helping companies achieve their marketing goals. What Are Virtual Assistants?

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What does a marketing automation specialist do?

GrowMatik

The process is becoming more and more complicated, which is why more companies are now looking for marketing automation specialists more than before. What does a marketing automation specialist actually do? Marketing automation is about using software to automate marketing activities.

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AI Marketing: A Comprehensive Guide to Grow Your Business

Spiralytics

AI marketing uses AI-powered tools and technologies to optimize marketing strategies, predict customer behavior, personalize content, and streamline processes. In short, AI marketing is about leveraging the power of data and machine learning to create more efficient, effective, and personalized marketing campaigns.