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IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

Influencers are also participating in tentpole industry events, contributing to the conversation and sharing their expertise. Its your chance to show who they are and what you stand for in a real, tangible way, which can help build a deeper connection with customers. Also consider the features available within your social networks.

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IAB NewFronts rings in the age of digital video dominance

Martech

The RMN expands T-Mobile Advertising Solutions’ ability to reach customers out in the world. Getting this balance right, navigating privacy and personalization, will help transform how your brand connects with your customers,” said Sean Downey, Google’s President, Americas and global partners.

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