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7 Best Practices for Omnichannel Marketing

Power Digital Marketing

Integrate Online and Offline Experiences Bridging the gap between digital and physical interactions is crucial for omnichannel success. Encourage in-store shoppers to engage with digital touchpoints through QR codes, loyalty apps, or personalized email follow-ups.

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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

But instead of leaves changing color, we’re looking at spikes in search volume, shifts in buying habits and fluctuations in ad performance. As surely as birds fly south for winter, shoppers start hunting for cozy sweaters and boots when the temperature drops. Start in November to capture those early bird shoppers.

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Navigating a sea of screens: How social reinforces digital out-of-home ads

Sprout Social

The future of digital out-of-home is brighter than a Times Square billboard. As uncertain economic conditions continue and technological innovations bloom, digital out-of-home is growing into a popular form of digital marketing. How can digital OOH and social complement each other? category share.

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Content Distribution Strategy: Because Even Your Words Need a Good Road Trip

Rock Content

Optimize content for multiple screens Most web users and online shoppers these days at least occasionally access the internet via their smartphone or other mobile device, so optimizing content to display correctly on a wide range of screens is a must. Which KPIs make the most sense to track depends on which channels your focus lies.

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The complete guide to display advertising

illumin

The key performance indicator (KPI) that best represents the desired business outcome should be chosen beforehand and a budget for the campaign should be defined. It is also important to estimate what stimulated the shoppers into taking certain actions related to the displayed product or service.

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Supporting Small Business Saturday with 2020-Conscious Marketing

Moz

AmEx is also strongly encouraging shoppers to support Black-owned independent businesses this year. Use these spaces to give local shoppers extra reasons to do business with you. A review corpus spangled with persuasive statements from fully-aware customers can help other shoppers choose you over corporate competitors.

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Digital Analytics Simplified: The Beginner’s Guide

CXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.