Martech

JANUARY 28, 2022

While “data-driven marketing” sounds like a commonplace tactic, it’s actually a relatively new way of structuring campaigns. Traditional marketing relied on assumption-based strategies to figure out what customers wanted. Center digital marketing operations on data and analytics. Source: Tristan Silhol.

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Transform Fashion Health CRM 114

Rock Content

AUGUST 25, 2020

Market segmentation. It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends. In his publication on Marketing 3.0, Yet now we’ve reached Marketing 4.0, Landing pages are almost an icon of Digital Marketing.

Transform 73

Transform User-Generated Whitepaper Law 73

Rock Content

DECEMBER 11, 2020

Working with Digital Marketing is a never-ending effort to better understand an audience and get closer to it. In this search, marketers are always finding new technologies and insights on how to use them so they can keep up with ever-changing expectations. Machine Learning. It is not just one of them, but many.

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Transform Marketing Marketers Communications 83

CXL

JUNE 2, 2022

Even a small degree of personalization can capture attention and improve the efficacy of your digital marketing ads. Account-based marketing can be a powerful growth lever for organizations changing tack and pursuing a new market segment (or completely transforming their service offering).

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eBook Marketing Marketers Inbound Marketing 83