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How to scale personalization efforts with data-driven marketing

Martech

To combat these challenges, Silhol recommends marketers turn to their marketing operations setup to see how optimized it is for analytics and data procurement. Center digital marketing operations on data and analytics. Internalization was a major piece of Reckitt’s marketing ops transformation.

Transform 114
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Effective Marketing Strategies: Elevate Your Brand & Maximize ROI

Vertical Response

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

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3 ways B2B marketers can use generative AI

Martech

Dig deeper: The end of marketing or a new beginning? The truth about AI Integrating generative AI models into content development The significance of content in digital marketing cannot be overstated. Producing high volumes of content allows marketers to think more strategically instead of writing a blog post.

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How to find your niche in SEO

Search Engine Land

To stand out in SEO and digital marketing, the key is to niche down and pinpoint your unique selling proposition (USP). Businesses yearning for a transformative SEO impact lean toward specialists. In the era of E-E-A-T , it’s not just websites that need top-notch standards for visibility and conversions.

SEO 117
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The Personal Touch of Technology in 2024

Set Up

This includes customized plans, content, and promotions based on individual behaviors, preferences, and needs, down to more advanced targeting techniques for digital advertising. We mostly still refer to this as ABM (account-based marketing) segmentation, whereas the more modern terminology is hyper-personalization.

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Crossing the line on creepy: Tuesday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you being creepy? Marketers know that in many cases digital transformation has shortened the buy cycle. Read more here. Quote of the day.

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Unveiling the Secrets of Brand Mastery

Digital Marketer

I’m Adrian Boysel, and over the last 17 years, I’ve mastered the art of brand storytelling, transforming businesses into iconic brands. It’s about zeroing in on that specific market segment where your brand doesn’t just serve, but truly connects and thrives.