Direct Mail eBook Education Whitepaper 
CXL
MAY 27, 2022
While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. Omnisend’s whitepaper discussing the benefits of choosing an ecommerce-first email provider is an example of one such lead magnet.
Adobe Experience Cloud Blog
MAY 8, 2019
It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. Whether it’s your weekly email newsletter, an ebook, or a product demo, make sure the things you put out into the world are valuable.
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Scoop.it!
SEPTEMBER 7, 2022
E-books, whitepapers, case studies…All of these are great formats for businesses that have some information they want to share. One good tip from us is to use a nice cover for your ebook or case study. The idea is to not only inform but also educate current and potential customers that can become your returning buyers.
Duct Tape Marketing
JUNE 29, 2017
Nurturing and educating your leads is time-consuming work. You don’t want to nurture and educate leads that go nowhere. What if there was a way to nurture, educate, and convert consulting leads into clients — at scale? ” For consultants, this means sharing what you know online in a way that educates your prospects.
Duct Tape Marketing
MAY 19, 2011
Read all five posts in today’s series and come back each day this week for five new posts in this great educational series and another chance to win. You must resist this because: - Registration is a holdover from direct mail days (when a business reply card was the way to fulfill a white paper request).
Marketing Insider Group
FEBRUARY 27, 2024
Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem. Often, this includes resources such as articles, eBooks, and whitepapers. They are likely looking for resources to learn about possible solutions.
Exposure Ninja
SEPTEMBER 18, 2023
Marketing Channel — what you use to get your message out (for example, direct mailing, social media or email. Not only do marketing blogs share educational content, but they also share news and potentially more personal insights into the marketing world based on the writer’s own experience.
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