Marketing Insider Group

AUGUST 11, 2015

You’ve established a budget, funded largely by re-allocating some marketing funds from other tactics that don’t seem to be working (print advertising, direct mail, trade shows, etc). And you know that it won’t be effective without your support and strategic direction. How about premium content like ebooks? Once a week?

Content Marketing 81

Content Marketing Transform Direct Mail eBook 81

Duct Tape Marketing

AUGUST 11, 2014

Once you get good at that you can turn a series of relevant posts into other forms of content such as videos and eBooks. For many B2B lead generation environments, the most effective tactic involves in person education through events like seminars and webinars. 2) Social relationship building. 3) Seminars and webinars.

eBook 75

eBook Direct Mail Manufacturing Education 75

Neil Patel

JANUARY 31, 2022

Content marketing can refer to publishing content on your own website, guest posting on other blogs, creating videos, hosting webinars, and writing ebooks. Email marketing can also help launch new products, educate your audience, and win back those abandoned carts. Content marketing takes a more roundabout approach.

Affiliate Marketing 107

Affiliate Marketing Influencer Marketing User-Generated Promotion 107

Adobe Experience Cloud Blog

DECEMBER 10, 2015

I don’t know about you, but I got a TON of direct mail ads, emails (ranging from fun, to sassy, to direct), and targeted digital ads in the lead up to and during Cyber Week. Check out our ebook, 8 Steps To Creating An Effective Holiday Marketing Campaign. And you know what? They worked. According to the survey, 56.7%

Shoppers 91

Shoppers Thought Leadership Retail Direct Mail 91

Duct Tape Marketing

JUNE 29, 2017

Nurturing and educating your leads is time-consuming work. You don’t want to nurture and educate leads that go nowhere. What if there was a way to nurture, educate, and convert consulting leads into clients — at scale? ” For consultants, this means sharing what you know online in a way that educates your prospects.

Whitepaper 66

Whitepaper Education Manufacturing eBook 66

Neil Patel

APRIL 20, 2021

online course, ebook, software), so you naturally want others to believe in it, too. Your responsibility is to educate others’ human minds as you convey your brand’s core message. Whether you’re selling via email, direct mail, or social selling, highlight the benefits as well as the features of your product.

Millennials 137

Millennials User-Generated Education Advertising 137

Duct Tape Marketing

MAY 19, 2011

Read all five posts in today’s series and come back each day this week for five new posts in this great educational series and another chance to win. You must resist this because: - Registration is a holdover from direct mail days (when a business reply card was the way to fulfill a white paper request).

Whitepaper 50

Whitepaper Direct Mail eBook PR 50

Marketing Insider Group

FEBRUARY 27, 2024

Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem. Often, this includes resources such as articles, eBooks, and whitepapers. They are likely looking for resources to learn about possible solutions.

Whitepaper 101

Whitepaper Key Performance Indicator Direct Mail eBook 101

Unbounce

APRIL 23, 2019

E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." Now's a good time to invent the new ebook. Or, just keep them handy for the next time you want to try something more interesting than creating another ebook or webinar. Send Attention-Grabbing Direct Mail. Get creative.

Direct Mail 145

Direct Mail eBook User-Generated Marketing 145

Exposure Ninja

SEPTEMBER 18, 2023

Marketing Channel — what you use to get your message out (for example, direct mailing, social media or email. Not only do marketing blogs share educational content, but they also share news and potentially more personal insights into the marketing world based on the writer’s own experience.

PR 52

PR Copywriting Marketing Marketers 52

DIY Marketers

JANUARY 17, 2022

What makes content marketing different from other strategies is that it’s focused on educating your prospective customers with information that helps them choose you over other sources. How to Promote Your Business With Content Marketing. Content marketing is an inbound marketing strategy. Update your Google My Business listing.

Promotion 98

Promotion Marketing Marketers Advertising 98

Exposure Ninja

OCTOBER 16, 2023

Examples include TV and radio adverts, telemarketing, direct mail and online ads. A conversion in this instance may not always be a sale; it could be signing up for a mailing list, downloading an eBook, following you on social media or something else.

PR 52

PR Marketing Marketers User-Generated 52

InTouch Marketing

JANUARY 31, 2024

These methods include print advertising, broadcast advertising and direct mail marketing. Direct mail marketing entails sending physical promotional materials, such as postcards or catalogs, directly to potential customers. Most toss direct mail directly into the recycling bin. Others simply don’t respond.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Duct Tape Marketing

MAY 5, 2015

Turn your infographic into a direct mail postcard for a targeted blast. Dig up case studies that map to each question and extend the original post and graphics into an eBook. Create an infographic and shop it around to high traffic websites.

Direct Mail 78

Direct Mail eBook Customer Journey Education 78

Duct Tape Marketing

MARCH 8, 2018

I think in the content world, when you’re maybe in the old advertising days, if you’re doing direct mail or you’re doing TV, it’s really easy to think about that stuff, but when you’re self-publishing, when you’re using content, you forget that that content is in competition with everybody else in your industry.

Place 56

Place Marketing Plan Direct Mail Content Marketing 56

Exposure Ninja

JULY 5, 2023

Educational Content: Provide valuable, informative content that addresses your audience’s pain points, answers their questions, and helps them make informed decisions. Example: A B2B SaaS company offers free eBooks, webinars, and blog posts covering topics such as software implementation, best practices, and industry trends.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Marketing Insider Group

MAY 8, 2023

Some of the most common types of inbound marketing are: Blog posts Social media content Search engine optimization (SEO) Email marketing eBooks Webinars Because of its educational nature, inbound marketing content is targeted and delivered to potential customers who have already shown interest in a business’s products or services.

Inbound Marketing 92

Inbound Marketing Outbound Marketing Whitepaper eBook 92