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What is interactive white paper and how to use them in your strategy

Rock Content

Content Marketing is a strategy that has been helping many companies to increase market share and authority, in addition to educating the market about their product or services. The most popular are ebooks, infographics, videos, and blog posts. We’ll cover the following points: What is an interactive white paper?

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What Is a Whitepaper? [FAQs]

Hubspot Marketing

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. In tech, a whitepaper usually describes a theory behind a new piece of technology. In tech, a whitepaper usually describes a theory behind a new piece of technology.

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How to Market an Ebook: 21 Ways to Promote Your Content Offers

Hubspot Marketing

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.

eBook 140
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How to Apply Interactivity at Each Stage of the Marketing Funnel [+ Examples to Get Inspired]

Rock Content

Creating ebooks, whitepapers, infographics, and other resourceful content pieces has been a staple for marketers over the years. These assets are indispensable for generating leads, educating the audience, and achieving various KPIs. An interactive ebook might seem too superficial for these contacts.

eBook 101
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Why your website needs a resource center and how to create it

Search Engine Land

You can add any type of content you’ve created to your resource library, including gated and ungated content like: Blogs and articles Guides Ebooks Reports White papers Podcast episodes Videos Webinars Courses Tools Templates Why do you need a resource center on your website? consider linking to landing pages for each of these.

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7 Content Marketing Solutions for HR Teams and Leaders

Scoop.it!

We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. The objective is to position yourself as an education station for all audiences. Ebooks help condense and package your thoughts nicely. Build yourself an extensive content library. Webinars make learning interactive.

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9 Incredibly Easy Ways To Convert Customers With Paid Content

Marketing Insider Group

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Help Self-Educating Customers. More Content Is Always Better In The Eyes Of The Customer. Hungry for more?