Exposure Ninja

AUGUST 11, 2023

It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth. What Is Marketing?

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Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Hubspot Marketing

NOVEMBER 8, 2023

But as a marketer, I also see the benefit of pop-ups from a business perspective. That said, pulling off a pop-up event is no easy feat. Here, we’ll discuss how to find the next big pop-up shop idea, how to run and market one effectively (from HubSpot’s Events team), and the 19 best pop-up event examples for inspiration.

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Hubspot Marketing

JUNE 6, 2023

Building and optimizing your tech stack with the best B2B marketing integrations improves the customer experience and streamlines operations. Marketing teams are doing more with less, and they have fuller plates than ever. Invest in brand marketing while optimizing your tech stack,” says Kipp Bodnar, CMO at HubSpot.

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Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Video marketing has other benefits beyond distribution and traffic generation. So, how should you use video in your marketing? There are several frameworks you can use, including: Show what you do: Create detailed videos about your products or services. Even higher quality productions need not be expensive. With over 1.9

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Exposure Ninja

OCTOBER 2, 2023

Throughout your marketing career, you’ll come across many successful marketing campaigns in all areas of marketing — some will inspire you, and others will give you second-hand embarrassment. When it comes to marketing, you should look for inspiration inside and outside your niche. Let’s start with traditional marketing.

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Exposure Ninja

OCTOBER 16, 2023

If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant basis. It can get confusing, even for experienced marketers!

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PR Marketing Marketers User-Generated 52

Hubspot Marketing

JUNE 6, 2023

Building and optimizing your tech stack with the best B2B marketing integrations improves the customer experience and streamlines operations. Marketing teams are doing more with less, and they have fuller plates than ever. Invest in brand marketing while optimizing your tech stack,” says Kipp Bodnar, CMO at HubSpot.

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Customer CRM Direct Mail User-Generated 82

Set Up

SEPTEMBER 19, 2023

At Set up , we talk to a variety of Marketing experts in various industries. We recently attended the Packaging Expo in Las Vegas, and were inspired to talk to other marketing professionals within that industry. TLDR: The packaging industry was leaning on traditional marketing methods for a long period of time.

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Transform B2C Direct Mail Food 59

Rock Content

FEBRUARY 20, 2019

Although account-based marketing, or ABM, is gaining steam, it’s still widely considered a less traditional marketing approach. These assets are necessary and do a ton of heavy lifting in an account-based marketing program—but they often need extra support to keep campaigns engaging enough for the target audience.

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Adobe Experience Cloud Blog

FEBRUARY 12, 2014

And who knows more about return on investment, or ROI, than marketers? Using my marketing-inspired method, you can woo your sweetheart for less than $100. A key principal in marketing is to know your audience. If not, take a cue from a marketer: it’s time to do some research. The best part? Know Your Audience.

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Adobe Experience Cloud Blog

JANUARY 21, 2016

But what if you could have a better idea of the changes 2016 has in store for marketers? We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. Social Media Marketing: Google is going to feel the pressure from social media advertising. Mike Tomita, Online Marketing.

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Thought Leadership Direct Mail Customer Journey Marketing 91

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. What Is a Marketing Campaign? Launching a campaign is easy; launching a successful one is not so easy.

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Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore.

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