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How to Measure Your Small Business’s Marketing Success

Marketing Insider Group

Direct mail: Since it can be difficult to measure the effectiveness of a direct mail campaign, add a tracking mechanism, like a unique URL or promo code, to each piece of mail to monitor conversion and response rates. Marketing solutions can range in price from free to thousands of dollars per month.

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Agile marketing sometimes means deciding what you’re not going to do

Martech

A good response here might be, “I see the urgency with your tradeshow happening, but the team is working on the direct mail postcards you asked for a few weeks ago and we’re right in the middle of them. If we continue, those can get mailed this week. If we continue, those can get mailed this week.

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Transcript of How Installing a Marketing System Serves Consultants and Their Clients

Duct Tape Marketing

I was a financial consultant and a business consultant, so I was doing my start-up finance and strategy and even working as a CFO in start-ups and small investment companies and stuff. You’ve been … well, I shouldn’t say “dabbling”, but you’ve had a business for a decade, right? Ben Robertson: Yeah.

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How to Learn Marketing

Exposure Ninja

You’ll learn the importance of product and price, the difference between outbound and inbound, why TOFU isn’t something you eat, and why you may get a higher ROI by learning how to use just one digital marketing channel (rather than several). Finance Skills Marketers need financial skills.

PR 52
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16 marketing automation platforms your organization should consider

Martech

For information on pricing and a deeper feature breakdown on several of these platforms, download the MarTech Intelligence Report. Budgeting and planning leverage marketing, CRM and finance systems to measure, track and optimize marketing performance. Acoustic Campaign (via Acoustic). ActiveCampaign.