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Outbound Lead Generation: 6+ Strategies That Actually Work

Lusha

You can do this through: Phone calls Emails Social media Direct mail The main idea is to create opportunities by actively seeking out and talking to potential customers. It involves contacting people or companies who might not be looking for your product but fit your ideal customer profile.

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Best B2B Marketing Strategies in 2023

Exposure Ninja

With a mix of informative posts, quirky visuals, and industry insights, they’ve got B2B professionals hooked like kids in a candy store. This trailblazer has turned social media into a customer connection wonderland. Salesforce sprinkles magic on its LinkedIn page, turning it into a bustling engagement hub.

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Inbound vs. Outbound Marketing: Ultimate Guide to Strategies, Examples, & Choosing the Best Fit

Lusha

Outbound marketing: the direct approach Outbound marketing, on the other hand, is more proactive. It involves reaching out to potential customers directly through various channels such as advertising, cold calling , email blasts, and direct mail. Paid advertising, cold calling, direct mail: Paid and earned channels.