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6 MarTech Trends in 2021 and Beyond

Neil Patel

While managing your website content used to be a time-consuming, exhaustive process that took hours of coding, new marketing technology has automated cumbersome processes, allowing marketers to dedicate time to other important pursuits. By tracking online behaviors, marketers gain a deeper understanding of their customers.

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7 Marketing Questions Teams are Asking in 2024 (+Data & Insights)

Hubspot Marketing

LinkedIn posts, social media ads, direct mail, you name it. As Beth Comstock wisely notes, “Marketing's job is never done. Tracking and innovating will help you match your marketing efforts with customer expectations and get results. It’s also great for marketing teams looking to stay on the cutting edge of innovation.

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What Is Demand Generation? [FAQs]

Hubspot Marketing

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

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How Each Generation Shops in 2022 [New Data from Our State of Consumer Trends Report]

Hubspot Marketing

With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is. 41% of Gen Z say they prefer to discover new products on social media through short-form videos, and 1 in 4 prefer to find out about products from influencers.

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