Kevin Indig

AUGUST 7, 2023

Atlassian = THE tool for team collaboration 👉Example 3: G2’s messaging is about being THE place for software. G2 = THE place you go for software The key with messaging is to reflect it in your content, ad and landing page copy. 📖 Context: There isn’t just one place for your audience.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Hubspot Marketing

APRIL 5, 2023

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. With this method, marketing teams are placing a bet on their ability to use behavioral data and intent signals to predict the right sales triggers.

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

Exposure Ninja

OCTOBER 16, 2023

It’s always been easy to place localised adverts on local radio stations, but it took longer for businesses to have that same option on TV. If your goal is thought leadership in your industry, attend events where the attendants are your peers and competitors. Learn more about direct mail and telemarketing laws in the UK.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Adobe Experience Cloud Blog

DECEMBER 18, 2008

As a start-up Marketer you very quickly have to learn how to be a jack of all trades – Lead Generation, PR, Events, etc. Good relevant content helps your SEO and highlights your thought leadership. For many years marketers were limited to direct mail and events for lead generation. Just be sure to post frequently.

Thought Leadership 48

Thought Leadership Direct Mail PR Marketing Automation Platform 48

Adobe Experience Cloud Blog

DECEMBER 10, 2015

This campaign generated tons of PR, trended on Twitter, and achieved accolades from loyal customers and non-fans alike. I don’t know about you, but I got a TON of direct mail ads, emails (ranging from fun, to sassy, to direct), and targeted digital ads in the lead up to and during Cyber Week. And you know what?

Shoppers 91

Shoppers Thought Leadership Retail Direct Mail 91

Marketing Insider Group

JANUARY 26, 2021

67% of buyers say an internet search is the first place they go to find content. Thought Leadership. Another 55% say they’re focusing more on thought leadership content. Thought leadership positions your company as an ideological go-to when things get tough or questions arise. PR & Social Media.

Thought Leadership 133

Thought Leadership Traditional Marketing PR B2C 133