Hubspot Marketing

APRIL 5, 2023

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Types of content like white papers, webinars, case studies and free tools primarily collects the contact information of uninterested buyers (MQL).

Inbound Marketing 133

Inbound Marketing Whitepaper Real Estate Non-Profit 133

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. 100,000: Split between new content tests and paid content promotion like targeted sponsored updates on LinkedIn.

Whitepaper 103

Whitepaper Content Marketing Direct Mail User-Generated 103

Exposure Ninja

JULY 5, 2023

A content marketing strategy is simply a comprehensive plan outlining how your business will create, distribute, and promote content to attract, engage, and retain your target audience. Share your expertise through blog posts, whitepapers, webinars, or podcasts to build trust and credibility with your audience.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Adobe Experience Cloud Blog

JUNE 24, 2009

     Direct mail may not be dead.   Of course this presentation talked about incentives and email programs, but surprisingly it also talked about direct mail.   With many marketers solely focusing on email, direct mail now has the ability to stand out.     5.

Direct Mail 52

Direct Mail Whitepaper Thought Leadership Analytics 52

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Link to your website within your course for free resources or content (promotional materials should be saved for a bonus lecture). And B2B buyers are not opposed to it: 74% expect to access simple content like infographics without registration, but 77% are willing to provide basic info for white papers or ebooks.

Whitepaper 134

Whitepaper eBook Thought Leadership User-Generated 134

Martech

APRIL 15, 2022

If customers regularly see your firm as a source of top-quality industry content and thought-leadership, their trust in its products and services increases accordingly. B2B marketing programs meet executive-level buyer needs via highly targeted promotions. What are the benefits of B2B marketing? — to targeted accounts.

B2C 120

B2C Marketing Automation Platform Gen Z Whitepaper 120