How to Attract Customers with Buy Now, Pay Later Options
Neil Patel
SEPTEMBER 21, 2021
Like every other marketing and sales strategy, testing is integral to a successful BNPL strategy. Understanding what works â and what doesn’tâ helps allow your marketing teams to pivot as needed. Did you know Millennials and GenZ consumers are 28 percent more likely to shop with merchants that offer a buy now pay later option?
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