Martech

SEPTEMBER 25, 2023

The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. In today’s tight economy, more and more marketing managers face this challenging scenario with their financial overseers. direct marketing, sales calls and web visits).

User-Generated 107

User-Generated Finance Marketing Marketers 107

Chief Martec

JANUARY 10, 2022

This has a ton of implications for marketing and martech, but perhaps the greatest is the opportunity for direct Marketing-Generated Revenue. While marketing has long sought to reframe itself as a revenue engine rather than a cost center, its claim to that mantle has been debatable in most sales-driven organizations.

Finance 136

Finance B2C Transform User-Generated 136

Neil Patel

SEPTEMBER 21, 2021

Like every other marketing and sales strategy, testing is integral to a successful BNPL strategy. Understanding what works — and what doesn’t— helps allow your marketing teams to pivot as needed. Note that BNPL isn’t just effective at helping drive sales. Remember, BNPL is incredibly popular with younger users.

Gen Z 134

Gen Z Customer eCommerce Retail 134

Duct Tape Marketing

AUGUST 11, 2016

It’s not often that I pull a dusty old marketing book off my bookshelf to talk about a more current marketing topic, but almost 20 years ago I stumbled upon Jay Abraham’s book, Getting Everything You Can Out of All You’ve Got , and I think what he shared in 2000 is still relevant today.

Customer Acquisition 42

Customer Acquisition Customer Finance Energy 42

Econsultancy

DECEMBER 13, 2021

FinTech marketers invested $3 billion on user acquisition in 2020. AppsFlyer’s June 2021 report, The State of Finance App Marketing , found downloads of FinTech apps rose 129% in the UK between Q1 2020 and Q1 2021, as consumers sought alternative ways of interacting with financial services providers.

Advertising 52

Advertising Advertisers Retail Shoppers 52