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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

A clear guide can help employees produce great content — and help you avoid mishaps like Chick-fil-A’s treatment of its employee whose food videos went viral on TikTok. Remember, a holistic marketing strategy touches upon more than a traditional strategy does. Monitor metrics and adjust.

CMO
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B2B brands in the UK using TikTok

Sprout Social

This boosts your brand’s authenticity and enables you to directly market your solution in a way that solves problems for your followers. In terms of content types, Bolt leans on humour to promote its cars, scooters and food delivery services to TikTok users.

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7 leadership behaviors for marketing agility

Martech

During an episode we watched recently, the boss (let’s call her Sally), was a command-and-control leader who wrote ridiculous policies and micro-managed the fast-food store employees through video surveillance. Marketing is an ever-evolving and dynamic industry, and being a game-changer is imperative to even stay in the game.

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Marketers, Are You a Shark or Whale in the Marketing Ecosystem?

Adobe Experience Cloud Blog

Let’s take a look at three differences between sharks and whales, and how they can help guide your marketing strategy: 1. Both food and water enter their mouths, and they squeeze out the water out through their baleen. Inbound vs. Outbound. Whales eat by swimming with their mouths open toward their prey.

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Papyrus to Pixels: History of Direct Mail Marketing

DirectMail2.0

These early forms of direct marketing served as a means for merchants to reach potential customers beyond their immediate vicinity. Merchants would inscribe messages onto these tablets and distribute them to passersby, offering everything from food to entertainment.

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Mastering Target Audience Analysis: A Practical Guide With Real-World Examples

Vertical Response

Buyer personas serve the purpose of: Creating detailed, fictional characters to represent certain buyers within the target audience Better directing marketing strategies Helping businesses produce relatable and valuable content Choosing the right marketing channels.

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This Month: Super Bowl LVII Ads, Valentine’s Day Marketing Campaigns, and More!

TechWyse

How Social Media Marketing for Super Bowl LVII Performed Against Traditional Ads Source: Shutterstock Regardless of whether you’re an avid sports fan or not, the Super Bowl has something for everyone to enjoy. For some, it’s chowing down on greasy food, while sitting on the edge of their seats and watching the big game.