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The cookieless mobile world: how advertisers can stay competitive

illumin

The GPDR is a regulation that harmonizes data privacy laws across the European Union and enhances the protection of all its residents with respect to their personal data. Eventually, they will have to pivot towards cookieless solutions and therefore, the need to be proactive about cookieless mobile marketing is necessary now more than ever.

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Email Marketing for Hotels — How to Get It Right

Hubspot Marketing

Email marketing for hotels hinges on compelling visitors to join their email list, and this usually happens in one of three places: Embedded sign-up form : Website visitors see an embedded form within a webpage on your website advertising your freebie. There's more to hotel email marketing than just marketing emails.

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An Alternative Approach to Developing Content Marketing Personas

Content Marketing Institute

As we’ve outlined, one of the key elements of the approach of content marketing is that it cannot simply be a replacement for our direct marketing efforts. If we are ever to truly succeed with a content marketing strategy, we must provide for the capability to drive multiple lines of value for the business.

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How to Make Powerful Non-Profit Stewardship Email Journeys that Capture Attention

Litmus

You should also meticulously uphold the standards of your policies when it comes to your data in accordance with your local data protection laws. Differentiate between transactional and direct marketing. Segment your supporters. And the easier it is to do that, the quicker you can fix the problem and kickstart the journey again.