illumin

MARCH 5, 2024

The GPDR is a regulation that harmonizes data privacy laws across the European Union and enhances the protection of all its residents with respect to their personal data. Eventually, they will have to pivot towards cookieless solutions and therefore, the need to be proactive about cookieless mobile marketing is necessary now more than ever.

Advertising 98

Advertising Advertisers Transform Law 98

Hubspot Marketing

DECEMBER 13, 2023

Email marketing for hotels hinges on compelling visitors to join their email list, and this usually happens in one of three places: Embedded sign-up form : Website visitors see an embedded form within a webpage on your website advertising your freebie. Set up a landing page, sign-up form, or pop-up.

Email Marketing 94

Email Marketing Marketing Marketers Customer Acquisition 94

Litmus

MARCH 15, 2024

Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. In one direction, marketers need a verifiable view of customers to provide relevant content and campaigns. There are even opportunities to collect zero-party data, which is self-reported.

Law 100

Law Transform Marketing Mix Marketing Strategy 100

Duct Tape Marketing

NOVEMBER 14, 2018

So, Procter & Gamble and the big marketers can no longer buy their way to a new brand. On the other hand, smart marketers are thinking like direct marketers now. I love the tension of, “I just saw something, it’s impossible but of course the laws of physics apply so how could it be impossible?

Marketing 59

Marketing Marketers Law Branding 59

Content Marketing Institute

APRIL 3, 2018

As we’ve outlined, one of the key elements of the approach of content marketing is that it cannot simply be a replacement for our direct marketing efforts. If we are ever to truly succeed with a content marketing strategy, we must provide for the capability to drive multiple lines of value for the business.

Content Marketing 103

Content Marketing Law Marketing Marketers 103

Litmus

JULY 21, 2021

You should also meticulously uphold the standards of your policies when it comes to your data in accordance with your local data protection laws. Differentiate between transactional and direct marketing. Segment your supporters. And the easier it is to do that, the quicker you can fix the problem and kickstart the journey again.

Non-Profit 103

Non-Profit Law Email Marketing CRM 103

Bannerflow

MARCH 12, 2020

The last decade saw the rise of big data and a race among marketers to reach new customers, grow business and send sales into overdrive. The end of the decade also saw significant changes to data privacy laws. It’s not yet known to what extent ePrivacy will impact data-driven marketing.

Advertising 89

Advertising Advertisers Law Communications 89