Set Up

APRIL 16, 2024

There is no denying that Millennials and Gen Z have immense purchasing power. Even if they don’t have as much income compared to Gen X and Boomers yet, Millennials and Gen Z are spending. A McKinsey report found that “Gen Z and Millennials across all income groups had the highest intent to splurge, at 55 percent and 54 percent.”

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Neil Patel

SEPTEMBER 21, 2021

PayPal’s offering integrates with the PayPal wallet, allowing users to easily manage payments. Understanding what works — and what doesn’t— helps allow your marketing teams to pivot as needed. What do you do if BNPL isn’t generating the results you’d hoped for? Start by testing each step in the process.

Gen Z 134

Gen Z Customer eCommerce Retail 134

Businesses Grow

MARCH 27, 2023

When you log in to Bard, it emphasizes that it is still an experiment, and I was one of the first-week users, so we’ll keep that in mind when we see the results. Test 1: Compose a simple essay The prompt: Compose a 300-word essay, in the voice of author Mark Schaefer, about the importance of community-based marketing.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Use Insider

SEPTEMBER 15, 2023

Why you need to incorporate coupon marketing into your omnichannel customer journey Integrating coupon marketing into your omnichannel customer journey is a strategic move with many tangible benefits for marketers. Two ways to incorporate a new-user discount are: Create an immediate pop-up or banner for new visitors.

Customer Journey 52

Customer Journey Customer Customer loyalty Marketing 52

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Rock Content

MARCH 4, 2020

And the technology turned simple phones, designed to make calls, in true computers with all the access the user needs to connect with other people. Smartphones are incredibly popular, especially among Millennials and Generation Z. The most cost-effective marketing technique.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Econsultancy

DECEMBER 13, 2021

Snap has once again seen rapid growth in revenue and Daily Active Users (DAUs) as we move into the latter half of this year. This quarter’s 23% uplift equates to an extra 57 million users engaging with the app daily compared to the same period the year before. Just 4% expect it to decline.

Advertising 52

Advertising Advertisers Retail Shoppers 52