Sprout Social

OCTOBER 16, 2023

For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 115

Gen Z Branding Millennials Transform 115

Marketing Insider Group

DECEMBER 30, 2014

Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times. That according to a new study, “Content Marketing Best Practices Among Millennials,” by Yahoo and Tumblr, in partnership with Razorfish and Digitas. trillion by 2020.

Millennials 100

Millennials Content Marketing Finance User-Generated 100

Hubspot Marketing

JANUARY 31, 2023

But are these changes enough to cause users to jump ship? Typically, it means falling behind in several key areas — namely, user growth, engagement, and relevancy. But the platform itself is far from over — and here's why: User growth Instagram has a massive user base, and it's still growing. billion users by 2025.

Gen Z 118

Gen Z Millennials User-Generated Shipping 118

Set Up

APRIL 16, 2024

There is no denying that Millennials and Gen Z have immense purchasing power. Even if they don’t have as much income compared to Gen X and Boomers yet, Millennials and Gen Z are spending. A McKinsey report found that “Gen Z and Millennials across all income groups had the highest intent to splurge, at 55 percent and 54 percent.”

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Hubspot Marketing

DECEMBER 20, 2023

Some of the highlights include: Ken’s Malibu Dreamhouse that was listed on Airbnb Barbie-themed co-branded products with brands like Crocks, XBOX, BEIS, and Homesick Candles An experiential Barbie-themed boat cruise in Boston The Barbie meme generator However, Warner Bros. The cover featured her set in a pink futuristic city.

Millennials 100

Millennials Shoppers User-Generated Marketing 100

Hubspot Marketing

SEPTEMBER 19, 2022

of users are over 50. billion monthly users , more than any other social platform. A high concentration of its audience belongs to Millennials, Gen X-ers, and Baby Boomers. In the last three months, a whopping 91% of Baby Boomers , 88% of Millennials , and 83% of Gen X-ers have visited Facebook.

Gen Z 132

Gen Z Millennials Social Media Marketing User-Generated 132

Hubspot Marketing

SEPTEMBER 21, 2022

At the moment, Gen Z and Millennials are the most excited about exploring the metaverse, with around 15% of them having visited a metaverse at some point. 28% of Gen Z/Millennials have used a VR headset. 22% of Gen Z/Millennials have bought virtual items other than NFTs or crypto, like a skin in a video game.

Gen Z 123

Gen Z Millennials Branding User-Generated 123

Search Engine Land

MAY 16, 2023

For Generation Z, Google bested Amazon (38% vs. 36%, respectively). Overall, 77% of respondents said they specifically seek out websites with reviews – and this number was even higher for Gen Z (87%) and millennials (81%). Sixty percent of consumers looked at user-generated images or videos when learning about new products.

Gen Z 95

Gen Z Product Millennials Shoppers 95

Rock Content

JANUARY 8, 2016

Marketing to the four different active generations in America can be tricky. This infographic is part of four-part series of cheat sheets to help marketers understand the basic characteristics of Millennials, Gen X, Baby Boomers, and Traditionalists. The post Marketing to Millennials [Infographic] appeared first on Visually Blog.

Millennials 51

Millennials Inbound Marketing eBook User-Generated 51

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. In this post, we’ll dive into the nuts and bolts of social media use by generation.

Gen Z 140

Gen Z Millennials User-Generated Entertainment 140

Hubspot Marketing

MARCH 20, 2023

Gen Z is the only generation with a different first preference, which is learning about a product and its features through social media. With this in mind, marketers can do things like Creating an effective SEO keyword strategy to reach users browsing the internet. Gen Xers prefer feed posts, online communities, and short-form video.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

SEPTEMBER 12, 2022

However, there's a new generation that is expected to change the marketing landscape even more: Gen Alpha. This generation is the first to be born entirely in the 21st century — in a fully digital world. Alpha is also expected to be the largest generation in history with over 2 billion people by 2025. Who is Gen Alpha?

Gen Z 116

Gen Z Millennials Fashion Manufacturing 116

Hubspot Marketing

JULY 30, 2023

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app.

Social Media Marketing 143

Social Media Marketing Gen Z Global Marketing Millennials 143

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Hubspot Marketing

APRIL 10, 2023

The young platform, which gives users one opportunity to post a picture of themselves wherever they are with no filter during a few timeslots -- designated by the app each day, went from being used by roughly 0.7% While this seems like a small percentage, it still could equate to thousands of additional users. Around 45% of U.S.

Gen Z 139

Gen Z Millennials User-Generated Branding 139

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. About 60% of TikTok users in the U.S. Google knows this. are 50 and up.

Gen Z 120

Gen Z Millennials User-Generated Marketing 120

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

Millennials 222

Millennials Whitepaper Transform Gen Z 222

Marketing Insider Group

MAY 1, 2023

84% of video marketers think video has helped with lead generation Source: Wyzowl Posting brand videos on social media is a great way to reach new audience members, and ultimately land new customers. Billion active users Source: Statista And, it’s the 2nd most preferred online video channel for millennials after Netflix.

Video Marketing 126

Video Marketing Millennials User-Generated Education 126

Hubspot Marketing

JULY 22, 2022

Of course, this will vary drastically by generation, so we’ll include some insights split by age group as we go. You can also check out our full report on consumer shopping habits by generation for more age-specific info. Gen Z also favors unboxing videos more than any other generation. TV Ads Are Key for Boomers and Gen X.

Gen Z 97

Gen Z Product Millennials Retail 97

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. The ages of those considered to be in Generation Z vary by source. What Is Unique About Generation Z? Generation Z isn’t just unique because they’re digital natives.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. million followers, the brand’s main marketing power on the platform is seen through word of mouth and user-generated content. Though the official Skims account on TikTok has 1.1

Gen Z 86

Gen Z Millennials Law User-Generated 86

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Every generation has had its share of quirks, but millennials require a different touch when marketing to them.

Millennials 48

Millennials Entertainment User-Generated Marketing 48

SocialPilot

JANUARY 15, 2024

Even with the unstable balance sheets, Snapchat has managed to keep 363 million daily active users, which is clearly far from being “dead.” ” Brands looking to get hold of the younger generation must pay attention to Snapchat. million users, followed by the U.S., million users. million users.

Gen Z 72

Gen Z Millennials User-Generated Advertising 72

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. With its fantastic selling capabilities, no wonder Pinterest is evolving to become home for the next generation of creators. However, from there, Pinterest picked up people’s interest again and reached 445 million monthly active users.

Gen Z 65

Gen Z Millennials Shoppers User-Generated 65

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 115

Gen Z Millennials eCommerce Social Media Marketing 115

Hubspot Marketing

JANUARY 16, 2023

72% of Gen Z and Millennials follow influencers on social media. 38% of marketers say generating sales was their top goal for influencer marketing in 2022. 72% of Gen Z and Millennials follow influencers on social media. 38% of marketers say generating sales was their top goal for influencer marketing in 2022.

Influencer Marketing 134

Influencer Marketing Gen Z Millennials Price 134

Search Engine Land

JULY 5, 2023

Regardless, marketing and advertising budgets will continue to follow users. After hitting a new high in 2022, CivicScience noted a “steep decline” for TikTok among younger generations this year: “Usage fell from 18% to 11% among Gen Z (18-24) and from 10% to 5% among young Millennials (25-34) from August 2022 to June 2023.”

eCommerce 99

eCommerce Gen Z Shoppers Millennials 99

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 87

Gen Z User-Generated Entertainment Millennials 87

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. Here are the types of content you should consider using.

Gen Z 104

Gen Z Direct Mail User-Generated Millennials 104

Hootsuite

MARCH 8, 2023

Free Instagram caption generator Instagram Caption Generator Pick a style from the dropdown list, describe your post, and let AI write your caption for you. That’s why we built this easy-to-use caption creator designed for social media power users and beginners alike. Arguably the most time-consuming of them all is copywriting.

User-Generated 134

User-Generated Millennials Copywriting Social Media Marketing 134

Search Engine Land

OCTOBER 3, 2023

Audiences are receptive to AI, but content is still king Creators are utilizing AI to generate some amazing content, as I noted in a previous article, “ The best AI video generators for creators and marketers.” The line between Gen Z and millennials isn’t the only one that’s blurring.

Gen Z 128

Gen Z Millennials Marketing Marketers 128

Hubspot Marketing

JANUARY 13, 2023

Which Nonprofit Marketing Channels Generate Results. The more connected we are with the community, the more families we reach, the more services we provide, and the more resources we can generate.”. Cultural nonprofits generated 53% of their online revenue from memberships , while Public Media generated 100% from memberships.

Gen Z 120

Gen Z User-Generated Millennials Marketing 120

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand.

Gen Z 141

Gen Z User-Generated Millennials Marketing 141

Hubspot Marketing

OCTOBER 11, 2023

1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. billion monthly active users.

Gen Z 124

Gen Z User-Generated Transform Social Media Marketing 124

Hubspot Marketing

SEPTEMBER 12, 2023

By optimizing social media content for search, you can ensure that your posts, videos, and other forms of content are easily discoverable by users searching for relevant topics, keywords, or hashtags. And, this age group prefers social search methods more than all older generations.

Gen Z 119

Gen Z Product User-Generated Millennials 119

Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Gen Z 52

Gen Z Millennials Health Transform 52

Internet Marketing Ninjas

MARCH 9, 2022

User experience is crucial for your business success. But what really got marketers talking about user experience is the fact that Google announced it to be a ranking factor. But what really got marketers talking about user experience is the fact that Google announced it to be a ranking factor.

SEO 96

SEO Customer Millennials User-Generated 96