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Top 5 Email Marketing Ideas to Consider

Vertical Response

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. Below are five email marketing ideas that can take your small business to the next level.

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What Are the Different Types of Email Campaigns? All You Need to Know

Vertical Response

About 87% of B2B content marketers use email to engage their audience. A well-executed email marketing strategy would allow your business to reach more customers, raise brand awareness, and grow at a faster rate. A good starting point is to study the different types of email campaigns out there. Password resets.

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How To Combine Email And Social Media Strategy For Better Business Growth

Scoop.it!

With delivering a seamless customer experience topping marketers’ priority lists, now, more than ever, brands are slowly, but surely, getting into the practice of combining social media with their other marketing channels to craft meaningful cross-channel opportunities. . Read on to find out! Wrapping It Up.

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Email automation to the rescue: How to get started

Litmus

More than 40% of companies say that email marketing is under-resourced, yet only 12% plan to add full-time email staff according to our most recent State of Email Report. So if adding extra team members isn’t an option—and even if it is—consider email marketing automation. What causes broken emails?

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Email marketing in an economic slowdown- 6 ways to pivot and stay on top of the game

Scoop.it!

But does that mean that, as a brand owner, you should let go of your email marketing campaign? Well, it’s a fact that businesses that persist with their email marketing campaigns in the bleakest of times are the ones who enjoy the brightest sunshine when things improve. Now this is a bus you don’t wanna miss!

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Use These High-converting Lead Magnets

Vertical Response

Lead magnets are incentives offered to your website visitors in exchange for their names, email addresses and other contact information. Examples include eBooks, checklists, white papers, discount codes, quizzes and templates. This type of email marketing automation works to convert subscribers into customers.

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What to A/B test: 10 A/B testing ideas to inspire your experiments

Unbounce

The big question is, what can you do to right the ship? Examples would be an ebook, whitepaper, or webinar registration. Post-conversion tests: Email campaigns, nurture sequences, etc. Email campaign testing ideas After your landing page has done its job and captured an email—the testing doesn’t have to stop.

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