article thumbnail

How to Win at B2B Video Marketing

Adobe Experience Cloud Blog

If you’re actively seeking out opportunities to integrate video into your core business processes, here’s how you can also produce measurable results. Align Video Marketing with Your Funnel. Cheat Sheet for Top-of-the-Funnel-Video Strategy. Distribution : YouTube, social networks, video ad networks. video b2b'

article thumbnail

B2B Digital Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

B2B digital marketing refers to the promotion of products or services between businesses using digital channels. Content Marketing. Content marketing calls for high quality, relevant content that addresses the needs and interests of your target audience. This includes blog posts , eBooks, whitepapers, webinars, and more.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How To Create The Perfect Marketing Email in 2023

Vertical Response

give an overview of what will be covered in the blog post) Define your target audience – who are you trying to reach with your marketing campaign Our email marketing campaign is designed to target educated and independent consumers who are looking for top-tier products.

article thumbnail

Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Incorporate into Email Marketing. Email generates $40 for every dollar spent. Automated emails average over 70% higher open rates and 152% higher click-through rates than “business as usual” marketing messages ( Campaign Monitor ). Combining case studies with email marketing can be a recipe for success.

article thumbnail

The 5 Effective Digital Marketing Strategies to Try In 2023

Digital Marketer

Furthermore, a recent Statista analysis predicts that digital video viewership will reach 3.48 If you are a brand that is looking to establish a digital presence on the internet, then using video marketing will yield the required results. SEO & Search Engine Marketing. Email Marketing. billion by 2023.

article thumbnail

The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Content marketing is a creating, publishing, and distributing content to your target audience. The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets, like tools, ebooks, or webinars. Contextual Marketing. Email Marketing.

article thumbnail

How to Manage a Marketing Budget Efficiently: 4 Helpful Tools

Rock Content

Inbound marketing: Inbound tactics help you connect with consumers who are already interested in products you sell or topics your brand covers. Examples include blog posts, ebooks, SEO content, and video marketing content.