Hubspot Marketing

MAY 8, 2023

Current-day consumers, especially Millennials and Gen Z, want to buy from companies that display values and a purpose that resonates with them. Once you've identified topics your target audience is interested in, create high-quality content such as blog posts, videos, infographics, or ebooks based on the responses.

Market Research 143

Market Research Gen Z Key Performance Indicator Millennials 143

Marketing Insider Group

MARCH 8, 2021

Use key performance indicators (KPIs) to track the results of your content and make sure it’s serving the broader goals of your growth strategy over time. Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Social Insider.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Adobe Experience Cloud Blog

APRIL 14, 2016

Marketing efforts are not designed to meet key business objectives. In my opinion, the biggest mistake marketers today make is not tracking key performance indicators back to corporate business objectives. A great example is that most millennials communicate using mobile, while retirees prefer to use email or direct mail.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Marketing Insider Group

SEPTEMBER 14, 2023

Use key performance indicators (KPIs) to track the results of your content and make sure it’s serving the broader goals of your growth strategy over time. Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Social Insider 5.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Marketing Insider Group

JULY 1, 2020

Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series. Software companies have become tech teachers with how-to videos and eBooks. It’s not rented space. How the Experts Define Content Marketing. Live@Cisco Facebook videos. image source.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Marketing Insider Group

MAY 11, 2020

Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series. Much of it has to do with a changing B2B buyer (millennials now account for 73 percent of the B2B buyer group ). It’s not rented space. How the Experts Define Content Marketing.

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketing 93

Backlinko

MAY 14, 2024

For example: If you target Gen Z or millennials, meet them where they spend their time. These insights help you create content in a variety of formats, like: Blog posts Video marketing Infographics Case studies Ebooks Podcasts Diversifying your content gives you more chances to engage different segments. But personalize your offers.

PR 113

PR Customer loyalty User-Generated SEO 113