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Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy

Adobe Experience Cloud Blog

and link to a trial download or an ebook. We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. Enter, Marketing Automation. Marketing: Redux. How was your coffee?”

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10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use

Adobe Experience Cloud Blog

In a survey of nearly 3,000 marketers, more than half said that it can take as little as 2 weeks to plan a small virtual event. [3]. Travel is logistically challenging for busy executives—and for anyone with home and family responsibilities. An interactive webinar/live event platform. Live chat and conversation marketing.

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Creating Interactive Content: From Ideation to Sales Alignment to Promotion

Marketing Insider Group

Much of the material can be taken straight from that large core asset, say an ebook, to create a preview experience and boost engagement. A little too obvious, and logistically complicated. Top marketing priority. Marketing team size. Marketing automation platform. Where did this idea come from?