Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Spend 10% of Revenue on Marketing. Use Retainer vs. Project Contracts.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Marketing Insider Group

JUNE 30, 2020

Like white papers, eBooks will be some of the best content that you provide. The difference is in the length, with eBooks being 10 pages or more. Similar to white papers, publishing eBooks will help establish credibility and expertise in your audiences’ eyes. These are going to take even more time to research, write, and edit.

Whitepaper 144

Whitepaper Content Marketing eBook Marketing 144

Use Insider

AUGUST 25, 2023

Senior eCommerce Manager | Adidas Adidas increased AOV by 259% with Insider’s Category Optimizer 2. rise in new user activation “ Insider is more than just a Growth Management Platform that helps us achieve our marketing KPIs, they truly care about our success. Insider had just the right set of tools.

Retail 52

Retail Shoppers Transform eCommerce 52

Exposure Ninja

OCTOBER 16, 2023

Get to the top of Google for free Download a free copy of our bestselling book, " How To Get To The Top of Google " Download My Free Copy Marketing Stack A marketing stack is the different software and technology used in your marketing. Popular content management systems include Shopify and WordPress.

PR 52

PR Marketing Marketers User-Generated 52

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Spend 10% of Revenue on Marketing. Use Retainer vs. Project Contracts.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Adobe Experience Cloud Blog

MARCH 3, 2016

Content marketing is an important part of a strategic marketing mix, building brand awareness, establishing thought leadership, elevating your messaging, and engaging your audience. Sometimes, it can all come down to the way you manage your team and the content they produce. Production and Editorial Management.

Thought Leadership 91

Thought Leadership eBook Analytics Management 91

Adobe Experience Cloud Blog

AUGUST 16, 2016

Yet according to Content Marketing Institute, only 32% of B2B marketers have a documented content strategy, even though 88% are using content as a part of their core marketing mix.

Marketing Automation Platform 92

Marketing Automation Platform Thought Leadership Marketing Marketers 92

Litmus

OCTOBER 21, 2019

In our fourth annual State of Email Workflows report, we use insights from 3,000+ email marketers to take a detailed look at how teams get email campaigns out the door at every step. How Email Marketers Plan Campaigns and Manage Production Cycles. Curious how well your peers integrate email with the rest of their marketing mix?

Copywriting 44

Copywriting Marketing Mix Email Marketing Communications 44

Duct Tape Marketing

SEPTEMBER 12, 2012

The study reinforced something that I’ve been noticing more and more, that there’s finally this acceptance that social media not only isn’t going away it’s an essential element of the marketing mix and the real challenge now is to figure out how to integrate it into the total online and offline marketing presence.

eBook 63

eBook Marketing Mix Place Management 63