Adobe Experience Cloud Blog

MAY 8, 2014

In our new ebook, Unmask Inbound Visitors: Using Real-Time Personalization to Increase Web Conversion , we explain how personalization software makes it possible to “unmask” those anonymous leads, identifying their intent, potential to purchase, profile, and/or firmographics. Sit Back and React. Who’s Visiting Your Website?

eBook 123

eBook Thought Leadership Marketing Automation Platform Marketing Mix 123

Adobe Experience Cloud Blog

OCTOBER 9, 2013

Client X now needed help to start using their marketing automation platform properly. Education is bigger than than the ability to “use” a marketing automation platform. Download our ebook How to Succeed with Marketing Automation: A Change Management Lesson Plan.

New Markets 134

New Markets Marketing Automation Platform Education Thought Leadership 134

Adobe Experience Cloud Blog

JULY 15, 2015

Assembly lines provide great insights : Management can easily measure production levels to gain intelligence on what to build in the future. Get Management Onboard. So, management must be on board to help smooth over those bumps and drive success. And of course, management must buy in to the whole process to drive success.

Thought Leadership 134

Thought Leadership Manufacturing Transform Fashion 134

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

Using personalization/targeting —Use a marketing automation platform to assist with ABM and content targeting/personalization. Use available data to identify top customers and prospects, and engage with them through marketing and sales efforts. Lead lifecycle management. Enterprise Marketing for 2018.

Inbound Marketing 134

Inbound Marketing Marketing Marketers Thought Leadership 134

Hubspot Marketing

MARCH 4, 2019

And all-in-one WordPress plugin for marketing. In addition to free content marketing tools, if you really want to build a growth machine, HubSpot has a world-class CMS and the most powerful marketing automation platform in the industry and allows you to centralized everything to a free CRM.

Content Marketing 110

Content Marketing Analytics Marketing Marketers 110

Adobe Experience Cloud Blog

DECEMBER 18, 2018

Maybe they’d like to read a case study with someone who faced similar challenges, or maybe they prefer a full guide ebook with some theory, best practices, and use cases? All types of visitors can be surveyed—new, returning, or known names in your marketing automation platform— as well as those coming from a specific source.

Customer Journey 134

Customer Journey Transform Thought Leadership Price 134

Rock Content

APRIL 27, 2020

Success in online marketing efforts depends on the qualification of employees and the strategic decisions made by managers. In all cases, it’s essential to use technology to your advantage, and thus automate all the processes. According to Salesforce , 67% of marketing leaders state that they use a Marketing Automation platform.

CRM 62

CRM Customer Acquisition User-Generated Marketing 62

Adobe Experience Cloud Blog

JUNE 15, 2016

Marketo is the top marketing automation platform, along with other core marketing technologies like New Relic and Optimizely. For instance, if a current customer watches a video about your latest product upgrade, it might be a great time for an account manager to make a call.

eBook 91

eBook Thought Leadership Marketing Automation Platform CRM 91

Martech

MAY 10, 2023

It allows marketers to adapt their campaigns and test new strategies in near real-time. It’s popular because the approach is helping companies become more efficient at managing the entire marketing process — from swiftly changing priorities, to increasing brand visibility, to improving marketing’s productivity.

Marketing 79

Marketing Marketers Traditional Marketing Management 79

Adobe Experience Cloud Blog

DECEMBER 18, 2008

We recently announced our new eBook, 101 B2B Marketing and Sales Tips from The B2B Lead , and we get at least 10 new form downloads a week. In this new era of marketing automation and analytics, Marketers have the ability to create more sophisticated, measurable programs that integrate with many vehicles or mediums.

Thought Leadership 48

Thought Leadership Direct Mail PR Marketing Automation Platform 48

Adobe Experience Cloud Blog

JUNE 25, 2020

But you need technology to efficiently plan, promote, and deliver your event—especially if you’re planning to run multiple events throughout the year or you have a small marketing team. Six solutions you will need to manage a growing calendar of virtual events include: A marketing automation platform.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Adobe Experience Cloud Blog

JANUARY 30, 2018

As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform , web content management system (CMS), analytics platform, and other tools. These two solutions are core to successful marketing programs.

Marketing Automation Platform 133

Marketing Automation Platform Whitepaper CRM eBook 133

Adobe Experience Cloud Blog

SEPTEMBER 13, 2016

To map and manage strategic communications at this level, sales and marketing alignment need to be in lockstep—from shared tactics, to account identification, to targeting and outreach, and continuous feedback. Targeting and Management of Named Accounts. In many cases, that is easier said than done.

Thought Leadership 134

Thought Leadership CRM Marketing Automation Platform eBook 134

Adobe Experience Cloud Blog

APRIL 17, 2015

The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Automation is the fuel that allows businesses to stay one step ahead of the game. Marketing automation software is not just a fancy synonym for customer relationship management software.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Communications 134

Adobe Experience Cloud Blog

AUGUST 16, 2016

Yet according to Content Marketing Institute, only 32% of B2B marketers have a documented content strategy, even though 88% are using content as a part of their core marketing mix. Allowing your employees to market for you enables you to reach new audiences and entices prospects on a personal level.

Marketing Automation Platform 92

Marketing Automation Platform Thought Leadership Marketing Marketers 92

Adobe Experience Cloud Blog

JANUARY 10, 2013

Multi-step campaigns need a marketing automation platform that can take each prospect along at their own pace and nurture longer-cycle sales. But traditional email platforms force you to create and manage these landing pages in separate tools. 3) The landing page disconnect. Emails always lead somewhere.

Marketing Automation Platform 133

Marketing Automation Platform eBook CRM Email Marketing 133

Litmus

JULY 20, 2021

Knowing these insights is powerful—they fuel future growth for your email marketing program. What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? We asked thousands of marketers what metrics they currently track. Download the ebook ?.

Analytics 137

Analytics Email Marketing Key Performance Indicator eBook 137

Adobe Experience Cloud Blog

JANUARY 20, 2014

While web leads like whitepaper downloads and webinar registrations, are excellent vehicles for generating new contacts to market to, those leads are often just beginning their research. More than likely they are only kicking the tires and aren’t ready for a sales manager to engage with them. Inbound phone leads are different.

Whitepaper 134

Whitepaper Outbound Marketing Email Marketing Thought Leadership 134

Duct Tape Marketing

JUNE 1, 2017

Someone signed up for your newsletter, clicked on a call-to-action, opened an email, visited your website, filled out a form or downloaded an ebook…. With an effective marketing automation platform, you can extend your ability to nurture prospects through multiple channels — email marketing, social media, retargeting, and your website.

Email Marketing 58

Email Marketing Customer Whitepaper Marketing Automation Platform 58

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

With a shrewd social media management strategy, you can create an experience for your followers that naturally funnels them towards what you have to offer, ultimately increasing your web traffic. By tracking conversions from social, marketers can determine how many leads, and how much money, social media is generating for them.

Whitepaper 116

Whitepaper Thought Leadership Social Media Marketing Marketing Automation Platform 116

Welcome Software

MARCH 11, 2022

8 Content Lifecycle Management Stages (And Best Practices). 60% of the content created by leading brands becomes “just clutter,” as Marketing Week puts it , impacting neither consumers’ lives nor business results. A pretty dreary statistic for content marketers, right? Stages of content lifecycle management.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Duct Tape Marketing

JUNE 18, 2019

John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. He is the CEO and founder of the CRM and marketing automation platform known as A ctiveCampaign and we’re going to talk about how CRM and how relationship building and how email marketing and marketing automation have changed for the better.

Marketing 55

Marketing Marketers Marketing Automation Platform Transform 55

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Advertising, on the other hand, is rented space – you have to constantly purchase a media channel in order to market. Marketing automation.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Martech

APRIL 5, 2022

Sales teams like this model because it tends to favor sales materials like eBooks, webinars, and demos over top-of-funnel touchpoints like search ads. It helps you spend your marketing dollars wisely. It empowers your marketing and sales teams to make better decisions about their budgets and time. Multi-touch attribution.

Customer 93

Customer CMO Customer Journey Non-Profit 93

Rock Content

JULY 29, 2020

No wonder automation has become essential to any marketing strategy since it allows companies to use data to achieve better results systematically. Infographics, ebooks, quizzes, and customized calculators are everywhere — and they are now trending as one of the best practices for Content Marketing. Best bets for Sales.

eBook 72

eBook Marketing Automation Platform CRM Marketing 72