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[Infographic] A Marketer’s Guide To Going Mobile

Adobe Experience Cloud Blog

Author: Ellen Gomes Mobile’s still the new kid on the block when it comes to your marketing mix, but based on consumer reaction and adoption, it’s a sensation. From smartphones to tablets—people have an almost insatiable capacity to adopt mobile technology into their lives and welcome mobile marketing.

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What is the Most Trusted Social Media Platform in B2B?

Marketing Insider Group

But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat. How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you’re one of so many fighting for the attention of internet passerby? The Most Trusted Channel.

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What Raising a Toddler Can Teach You About Engagement Marketing

Adobe Experience Cloud Blog

As any marketer who has decided to start truly engaging with their audience can tell you, those same feelings usually apply. As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. Lead Nurturing'

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10 Secrets To Help You Succeed In B2B Content Marketing

Marketing Insider Group

When it comes to your B2B content marketing strategy, you want to make sure you use several types of content and stay abreast of the trends in content marketing , so you can not only reach your audience through different channels but also offer them a variety of content that addresses all of their needs. Types of B2B Content.

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5 Ways to Speed Up Your Content Editorial Process

Adobe Experience Cloud Blog

Content marketing is an important part of a strategic marketing mix, building brand awareness, establishing thought leadership, elevating your messaging, and engaging your audience. The director or content strategist is often someone high up in your organization that is experienced in digital marketing strategy.