Duct Tape Marketing

AUGUST 29, 2013

The common denominator in content marketing is the creation and sharing of useful content to reinforce brand messaging through thought leadership. The bolded emphasis is mine to reflect the areas where content marketing often falls short, likely because of the content marketing purpose.

Content Marketing 65

Content Marketing Branding Thought Leadership Whitepaper 65

Pam Didner

APRIL 2, 2021

White papers. Some even consider apps, social media posts, email or lead magnets as different types of content marketing. Apps and email are “channels” to house content, so I don’t include them as content marketing types. Lead magnets can be case studies, eBooks, templates or checklists. Marketing two-pager.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Marketing Insider Group

FEBRUARY 2, 2021

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. White papers. Thought leadership.

Digital Marketing 104

Digital Marketing Whitepaper User-Generated eBook 104

Adobe Experience Cloud Blog

AUGUST 3, 2018

As a result, 50% of marketers plan to increase their retargeting budget in the next 6 months, and 20% have a dedicated budget for it. For someone who currently only casually interested in your product, a well-timed whitepaper or ebook could go a long way towards moving them towards purchase.

Whitepaper 94

Whitepaper eBook Thought Leadership Energy 94

Marketing Insider Group

DECEMBER 1, 2021

For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to overall digital marketing trends as we head into next year. Learn why they matter and how you can apply them to your overall content marketing plan.

Market Trends 144

Market Trends Content Marketing Millennials Influencer Marketing 144

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144